The top 10 hotel and resort marketing insights of 2015.
Once again we're wrapping up December with a countdown of the top posts from the year. Since January we've covered everything from OTAs to social medi...
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Once again we're wrapping up December with a countdown of the top posts from the year. Since January we've covered everything from OTAs to social medi...
The holidays mean a lot of things. Family, gifts, snow, traditions - but they also mean marketing cliches. With many of you busy this week, we're keep...
A few weeks ago we looked at email's long tail and compared it to social media. Amazingly, nearly 4% of all email opens happen more than 30 days after...
If you've ever heard a social networking site brag about their "monthly active" metric, you may have wondered about the rest of their users. Twitter, ...
Technology has turned marketing on its head, creating new marketing channels and quickly as they're marginalized. But how quickly can these media chan...
As we promised last week, we're going to tackle the last big piece of our OTA analysis. First, we looked at lead time, then added length of stay into ...
Last week we found that non-OTA bookers make their resort reservations 61% further in advance than guests who used OTAs. But lets dig deeper and add l...
Hotel mail marketing is changing quickly. Here’s what you need to know. iPhone 6s Changes A bold claim from Apple regarding the new 3D touch IPhon...
It's no surprise that OTAs are a hot topic. Even so, resort-specific insights when it comes to OTA use are few and far between. Starting today, we're ...
A recent article in Travel Weekly revealed that hotel booking lead times in both North America and Europe are "shrinking fast." Meanwhile, mountain de...
We've looked at the correlation between hotel star ratings and Facebook page dynamics before, but this time we're looking at a question that comes up ...
It's hard to avoid the topic of OTAs in today's hotel marketing landscape. But it's also hard to find data on OTA reliance when it comes to mountain d...
