Can Facebook’s “were here” metric be used to predict hotel occupancy?
Over the years Facebook has tried a few approaches to quantify foot traffic to physical locations. One such number is what's referred to as a page's "...
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Over the years Facebook has tried a few approaches to quantify foot traffic to physical locations. One such number is what's referred to as a page's "...
A few weeks ago we published some early numbers on how many hotels were jumping on the Pokemon GO bandwagon. Despite being early, the trendline seemed...
Every month we round up voices from the email marketing industry for a quick, one-post recap of what’s going down. AMA: Really Good Emails Team Hey...
Every year we've updated a simple metric: resort social media fan and follower growth. We've been tracking this stat since 2010 to find out what happe...
In a matter of days Pokemon GO has gone from zero to marketing hero for many small businesses eager to capitalize on the crowds the app has mobilized....
We've done a lot of analyses on subject lines over the years, covering everything from dollar signs and percentages to capitalization and punctuation....
You probably monitor your online reviews pretty carefully. You may even apply some advanced tools like sentiment analysis to see how good or bad a gue...
Online reviews. Some hotels live and die by both the good and the bad feedback guests post online. But what happens when you look at the macro trends...
We've looked at various aspects of email templates before, but a very common question surrounds a very common element: navigation bars. Those rows of ...
We've shared stats about whether a percentage discount gets more engagement than a dollar amount or whether a dollar discount is more interesting than...
There are quite literally thousands of tools available to help brands manage and analyze their social media accounts. But which ones are hotels and re...
We've been asked this question a handful of times but didn't have some of the tangential insights we figured would be at play in the results. Now we d...
