Q: How many Facebook fans should a resort like yours have?
Benchmarks. A word you probably know all too well. Benchmarks give you a better idea of where you stand, what to shoot for, and context for your perf...
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Benchmarks. A word you probably know all too well. Benchmarks give you a better idea of where you stand, what to shoot for, and context for your perf...
Social media has been exploding over the last couple of years. Fan and follower counts shot through the roof with little or no effort from social med...
If I send an email to 50,000 people and I post a the same message to my 50,000 Facebook fans or Twitter followers, how many clicks will I get from eac...
For this week's Stash we set out to answer one, simple question - how many of your social media fans and followers were destination guests in 2011/12?...
When we first released our social survey data a few months ago, we knew this was a question we wanted to answer. All social media sites are not creat...
Our recent social media research brought up some interesting points. It put the social marketing movement into perspective but also set a baseline fo...
Bloomberg is reporting that, while Facebook continues to drive brand awareness, attempts to capture e-commerce transactions have not been very effecti...
