The Latest
What's happening in the world of Inntopia
In April we dug into the SlopeFillers data archives to compare the pace of posting on Facebook this year compared to previous years. What surprised us was that in 2012/13, posting volume dropped for t... Read the Full Article→
Inherent in some of the data we publish is the need to update the trends on a regular basis. Such is the case with the social media growth data we posted last year. At the time, Twitter and Facebook... Read the Full Article→
As we continue to build out our new social CRM tool, we can't help but get excited about the things resorts are able to learn about their guests. One of those unique insights is topics that a social m... Read the Full Article→
Last week we showed off some of our new social CRM capabilities at Destination Summit. With more eyes seeing this data, a new list of Stash topics was quickly generated. This week, we're taking an it... Read the Full Article→
Social media is slowly beginning to mature as a marketing medium. Brand fan pages on Facebook, for example, didn't even launch until 2007. As more and more resorts have begun to leverage this channel... Read the Full Article→
One of the first Stash posts we tackled was daily open and click rates for resort email campaigns throughout the year. With another year of email performance along side social media metrics in the da... Read the Full Article→
While we often think that increases in fan and follower counts tell the whole story, they really are a representation of net new followers because they miss a critical group: the people who unfollow y... Read the Full Article→
After updating our social media study a few weeks ago, we promised to dig a little deeper on some of these metrics and compare them to last year to see how things are changing. True to our word, this... Read the Full Article→
This week's Stash is a little bit different. We may dig even deeper on this later, but we wanted to get a pretty unique set of data in your hands sooner rather than later. Last year we released our... Read the Full Article→
With such similar lengths, parallels have often been drawn between subject lines and tweets. A few months ago we looked at how the length of subject lines impact their open rates and found something... Read the Full Article→
We all know, or at least assume, that older guests are less likely to use social media than younger guests. In true mythbusters style, we wanted to, first, confirm or deny this suspicion. Second, we... Read the Full Article→
A few weeks ago, we used season-long snowfall data to see how one aspect of skier behavior might be impacted by the knowledge that flakes are falling at your resort. This week, we took this data to t... Read the Full Article→
