Hotel Email Marketing: Ten lessons from one billion sends.

Just a couple weeks ago one of our clients sent a nice, segmented little campaign about a deal in their retail division. Little did they know that 1/3 of the way through that list was the 1,000,000,000th recipient of a Ryan Solutions-powered, data-driven hospitality email.

It’s a pretty awesome milestone for us and represents not only a lot of hard work by our team, but the talent and creativity of our hotel and resort clients who have taken our technology and done some extraordinary things with it.

Drumroll Please…
We’ve drawn from these email marketing insights over and over again to answer the simple questions marketers face as they promote their destinations. Today, we’re celebrating the occasion by counting off 10 of our favorites.

1) One email domain is stealing share from (almost) everyone else.
A follow up to our 2013 analysis showed a very clear winner. You probably won’t be too surprised by the results.
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2) Should subject lines highlight the dollar amount or percentage discount?
It’s a question we’ve all asked ourselves at least once (but probably more). Here’s our look at the data behind the scenes.
Read This Post»

3) How many people actually click the social icons in your emails?
Nearly ubiquitous in email templates, but we wanted to know if they were even noticed by recipients.
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4) Should You Capitalize Subject Lines or should they read like sentences?
Another one of those simple question that, until this point, didn’t have a good answer. Here’s ours.
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5) Does capitalizing one IMPORTANT word in your subject line increase opens?
Marketers sometimes assume that doing so will help draw attention the the crux of your subject line argument, but is there any proof behind the intuition?
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6) Can one email deliverability tweak improve Gmail open rates by 400%?
As providers cracked down on spam, we wondered how our clients who weren’t using DKIM were getting along.
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7) Which design do guests see the most: resort websites or email templates?
Most marketers put a significantly greater effort into a website redesign vs email. But is this increased attention justified?
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8) Do 80% of recipients really delete a mobile email if it doesn’t look good?
This stat shows up at conferences more than any other. The numbers tell a slightly different story, however.
Read This Post (Part 1) »
Read This Post (Part 2) »

9) Do guests read the emails you send while they’re staying at your resort?
We send before and after, but what about during? Looking closer at current guest behavior.
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10) What happens when you email the people who don’t open your emails?
They were interested once upon a time but haven’t opened an email in a while. So what happens if you talk only to them?
Read This Post»

Thanks to our 110+ clients for their support, our team for such dedicated and quality work, and thanks to folks like you reading our insights.

Here’s to the next billion.

No Milestone Necessary
We don’t just publish these insights when we hit milestones, we do so every Tuesday. Stick your email below and we’ll ping you when the next one drops.

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