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What's happening in the world of Inntopia
What is the value of traditions? If I came to your resort last year, but didn't come the year before, how likely am I to return compared to someone that did make the trip both years? What about someo... Read the Full Article→
Last year was rough, and while this year is shaping up a bit nicer for many resorts, we're still not out of the woods. So, before moving on, we wanted to glean a few more insights from the snowless s... Read the Full Article→
Once the lifts stop turning at the resorts (and often even before), eyes are turned toward next season to drive advanced bookings and ticket sales. With the tough snow year of 2011/12 behind us, we t... Read the Full Article→
Following up on a few of our recent analyses of behaviors related to a guest's age, we looked at one more today: lodging spend. As life circumstances like family, income, and retirement flow with age,... Read the Full Article→
There are many reasons to try to get a guest to stay at your resort an extra day. First among those is revenue: another day in one of your rooms means another day dining, drinking, or skiing at your... Read the Full Article→
A lot of things can change with age - jobs, vacation days, income, marital status, and children are just a few. To start the analysis of age, we decided to tackle one simple question: what effect doe... Read the Full Article→
It's been said over and over again that destination guests stay longer than local guests. That drivers book fewer nights that flyers. But how much? With a handful of variables going into what might... Read the Full Article→
For this week's Stash we set out to answer one, simple question - how many of your social media fans and followers were destination guests in 2011/12? More than just male vs. female, not old vs. youn... Read the Full Article→
The Stash rolls on this week with another analysis of guest behavior during 2011-2012. This time around, we're going to look at cancellations. Did Mother Nature's habit of avoiding the mountains insp... Read the Full Article→
It's hard to be optimistic about a season with so little snow for so many resorts, but there are plenty of lessons to learn about skier behaviors. Today, we'll look at habits of the most wealthy de... Read the Full Article→
Our recent social media research brought up some interesting points. It put the social marketing movement into perspective but also set a baseline for the resort industry so we can track these trends... Read the Full Article→
