For resorts, revenue can be tough to find right now. Occupancy is zero, lift tickets are no go, tee-times may be trickling in, the spa is closed, and so on.
But as travel has been shut down by COVID-19, online retail has been ramping up. Some top Shopify stores have seen record days and even on a large scale, promotional email volume has stayed level.
Considering selling merch?
Resorts have incredibly strong brands, so many are starting to entertain the idea of selling their stock of gift-shop and spa products online. This is allowing them increase retail shop sales of select items such as gear, apparel, and accessories even while the resort is closed. Crystal Mountain, for example, just launched a great-looking store.
— Crystal Mountain (@CrystalMountain) April 4, 2020
While this is foreign territory for many resorts and hotels, it’s second nature for our Digital Team. We have years of experience:
- Setting up Shopify stores start to finish
- Ensuring their optimized for search (critical for store growth)
- Getting their social and analytics integrations running
And more. We’re known for our email skills, but emails have to sell something and much of our experience has been tied to retail.
Need a hand? We can help.
There are a few things you need to get right from day one. So whether you’d like a hand with:
- Creating product categories & site search/navigation for best practices
- Intial configuration of account settings and options for shipping, billing, inventory, automated confirmations/ abandon cart, etc.
- Customizing site appearance and product pages
We can help. Many of our 200 donated hours are spoken for, but we’re not here to rip anyone off. We’ll work together to balance our skill with your bandwidth and any available hours we can donate to make this happen.
If you’re interested, use the contact form here to reach out.
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