It’s easy to ignore the final step of your booking funnel – payment processing. It seems automatic, right? If someone gets all the way to the end of the checkout process and has decided to buy, surely typing in a credit card number isn’t going to stop them.
But it does. In fact, a 2018 study from comScore showed that conversion rates vary drastically between payment methods. Of those who initiate the payment process by selecting a payment type, 88.7% of those using PayPal complete the sale, which is nearly double the 48.7% average for all payment types.
That’s huge! Which is why we’re collaborating with PayPal to make it easy for our Inntopia Commerce online booking platform clients to add it as a payment option.
Inntopia Commerce offers several enterprise class payment integration options, and we’re pretty excited to now be offering PayPal as one of them.
It’s definitely worth considering, no matter what payment options you’re currently offering. PayPal’s travel industry data predicts that you could see a lift of as much as 18 – 20% in total purchase volume, without changing anything else about your booking funnel.
In fact, one ski industry heavyweight that implemented PayPal this past February is now doing ~55% of their online sales through PayPal. Consumers simply love not having to re-enter their credit card number.
Adding PayPal to your Commerce booking experience is not a ton of work. If you’d like to sign up to be one of the first to implement it when the integration goes live, reach out to your account manager or simply reply to this email.
Here’s to decreasing friction and increasing conversions.
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