Tips
Despite the summer heat, your resort is likely still in the thick of pass sales. Either you’re trying to keep your audience engaged and buying through summer deadlines or you’re finishing final preparations ahead of a big fall campaign. No matter which camp you find yourself in, it won’t be long before cooling temps give you enough leverage to start pushing hard for the final stretch of pass sales season.
As you look forward to your fall strategies, we wanted to remind you and your team of five resources that can help.
Increasing pass renewal rates is trickier with so much competition, but it’s not impossible. This guide walks you through:
With 17, illustrated pages, it’s long enough to give you lots of meaningful insight but short enough that you and the team can read the entire thing in about 15 minutes.
Download the PDF →
Our new integration with Vertical Insure makes it super easy for your resort to offer refund protection on season passes. This integration brings a new, turn-key approach to insurance partnerships, allowing resorts the flexibility to turn on offers in less than a day with no long term commitments or requirements.
Even more, all claims and refund requests are managed by Vertical Insure, allowing resort staff to stay focused on delivering an exceptional on-mountain experience.
More About Vertical Insure →
One of the most popular features in Inntopia Marketing Cloud this time of year is the Pass Migration Report. This report allows you to look at which products your skiers are buying this year based on the products they bought last year.
With the data accuracy Marketing Cloud is known for plus a visual dashboard with interactive filters, this report makes it easy to drill down and better understand how your skiers are migrating between different product types and tiers.
Pass Migration Report Overview →
If your resort has struggled to implement a payment plan for your season passes, a simple solution may be offering a “buy now, pay later” solution like Affirm. Affirm has no hidden fees, no origination fees, and no surprises. Affirm also has millions of users which, alongside the ability to pay overtime, often leads to a nice bump in conversion rate as well.
This platform also lets customers choose from a variety of payment plan options so your skiers can select the one that best aligns with their finances. And Affirm pays the resort upfront for the full amount of the season pass, taking away any need for the resort to manage a payment plan.
Affirm Features & Details →
Last but not least, your Inntopia account manager is a great resources to lean on. They’ve been in your shoes and know what it takes to get the most out of the Inntopia platform in your quest to crush your season pass sales goals. For example, our VP of Account Services, Lindsay Haller (pictured above meeting with a client during our 2022 user group), recently shared her thoughts about pass sales strategies:
“Resorts aren’t just competing with each other; they’re up against a wide range of leisure and vacation alternatives that families are weighing carefully. In this environment, season pass sales aren’t just about pricing strategies, but on perceived value and building and maintaining an emotional connection. Resort brands that consistently deliver high-quality experiences and create lasting “feel-good” moments will stand out. Guests want to feel confident in their investment! So, whether it’s a season pass or a family getaway, that confidence to book comes from trust in the brand and the memories associated with it.
The most successful pass sales strategies will prioritize guest experience as the core of the loyalty equation. Building emotional resonance, showcasing tangible value, and reinforcing the unique appeal of a resort brand will be key to driving retention and capturing spend — even in the face of tightening budgets.”
If you haven’t sat down with them in a while, make sure to get something on the calendar soon. It will be well worth your time to get their eyes on your strategies as things ramp up again heading into the 2025/26 season.
