News
The core of Inntopia Marketing Cloud is built around the ability to ingest guest data from any source, merge that data into clean guest profiles, and put those profiles in the hands of resort staff. To that end our engineering team has built integrations with everything from Property Management Systems (PMS) and Point-of-Sale (POS) platforms to wi-fi and survey tools. Between these new integrations and new integrations for Inntopia Commerce, our integration library recently passed the 100 mark and shows no signs of slowing down.
Resorts, however, often have a long tail of activities and experiences that only occupied a small corner of that list. Here’s how Kurt Kinscherf, Inntopia Marketing Cloud’s product manager, put it.
“Things such as dining, retail, sports, and spa are sometimes small in the grand scheme of things for resorts. But, they’re experiences that non-lodging visitors will frequently purchase during shorter visits to the resort and a key piece of a lodged guest’s full experience. We knew that bringing in more of these activities and products into the guest database would open up a lot of powerful opportunities for upsell, retention, and guest service.”
While we’ve also launched new or enhanced integrations with multiple PMS, like Stayntouch, and POS systems, such as Paradox, Kurt and team have launched nearly nine new activity and dining integrations this year including:
Kurt also pointed out how much additional insight some of these integrations can provide above what’s available through the original systems or reporting.
“I’m really excited about all of these integrations. A couple just provide basic guest details – which is great – but one in particular is giving us data about guests that is only available with an integration like ours. That opens up some really amazing opportunities to grow your guest database and reach guests in new ways.”
Inntopia Marketing Cloud is on pace to release more integrations than almost any year in the history of the platform with three additional integrations currently in the works and many more lined up behind those. For a larger list of our current integrations partners visit:
https://corp.inntopia.com/integrations/
To learn more about how we can help your resort centralize and merge all guest data into marketing-ready profiles, reach out to our team for a short demo:
https://corp.inntopia.com/request-a-demo/
