Customer Stories
Big Sky is a destination at the crossroads of rugged Montana roots and stylish, modern comforts. It’s this blend of outdoor adventure and cozy accommodations that helped their community recently earn recognition from Expedia Group as a Top Trending Travel Destination for 2026. It’s also a destination that has seen significant growth thanks in large part to the official tourism office, Visit Big Sky.
With that growth have come unique challenges for this once hidden gem. According to Brad Niva, CEO of Visit Big Sky, that was especially true of their ability to understand overnight visitation across both hotels and short-term rentals as they worked to responsibly manage this growth. They had a destination analytics partner, but needed more reliability and support.
“After working with another analytics platform, we made the decision to move to DestiMetrics, and it’s been a meaningful upgrade for our organization. The data has been more reliable and the modeling more sophisticated, which matters when you’re using this information for board reporting, budgeting, and conversations with community and public-sector partners.”
The Visit Big Sky team needed the ability to trust their data when making big decisions. DestiMetrics’ 20 years of experience aggregating and analyzing destination lodging data provided the quality and reliability they were searching for.
Brad pointed out another factor that has been a huge boost for their efforts: DestiMetrics’ deep understanding of not just destinations, but western mountain destinations like theirs. He noted that this experience shows up in the way the data is structured and interpreted through their dashboards, but also in the team behind the scenes.
“What really sets DestiMetrics apart is their team. They’re experienced, accessible, and focused on helping destinations actually use the data, not just receive it. As a growing destination with increasingly complex needs, having data experts who understand our reality has made a real difference.”
For example, their partnership with DestiMetrics includes a dedicated, responsive analyst who helps them understand every data point and, if needed, quickly correct any issues that arise. The DestiMetrics team also works directly with local hotels to increase participation in the program, deliver onsite onboarding presentations, and support every member of the Visit Big Sky community with training and reporting needs.
With the program running smoothly, Brad summed up this partnership clearly and succinctly.
“DestiMetrics has become a trusted tool for helping us better understand overnight stays and make more informed decisions for our destination.”
Looking for more reliable, forward-looking visitation data for your destination backed by an experienced, responsive team? Learn more about DestiMetrics or schedule an intro call.
Learn more about Visit Big Sky:
https://www.visitbigsky.com/
Learn more about Inntopia DestiMetrics:
https://corp.inntopia.com/intelligence/destimetrics/
