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After updating our social media study a few weeks ago, we promised to dig a little deeper on some of these metrics and compare them to last year to see how things are changing. True to our word, this... Read the Full Article→
We know that age impacts length-of-stay and length-of-stay influences lead-times, but does the age of a guest impact how far in advance they're likely to book a trip to your resort? Take a look. The... Read the Full Article→
Now you're seeing what happens when marketers get excited about something: they just keep rolling with it. Such is the case with our analyses between various resort guest behaviors and their age. We... Read the Full Article→
Following up on a few of our recent analyses of behaviors related to a guest's age, we looked at one more today: lodging spend. As life circumstances like family, income, and retirement flow with age,... Read the Full Article→
We all know, or at least assume, that older guests are less likely to use social media than younger guests. In true mythbusters style, we wanted to, first, confirm or deny this suspicion. Second, we... Read the Full Article→
A lot of things can change with age - jobs, vacation days, income, marital status, and children are just a few. To start the analysis of age, we decided to tackle one simple question: what effect doe... Read the Full Article→
