How do you inspire skiers to come in summer? With videos like these.

photo of the author Gregg Blanchard

Right now ski resorts across across the country are trying to juggle a bunch of priorities. But one of them is getting folks to pay them a visit this summer.

While there are some aspects of those marketing messages that will absolutely be unique to COVID concerns, there is one aspect that won’t be changing: the mountain and activity that would inspire folks to consider a visit in the first place.

So we gathered some of the best paid and organic videos from summer 2019 to give you a starting point in 2020.

Paid Promotion & TV Spots

Burke: Outside is Our Best Side
Views: 321,000
A simple collection of classic shots punctuated by a simple, voice-over tagline.

Blue Mountain: 15 Seconds, 13 Attractions
Views: 120,000
How do you showcase all your attractions in a tiny spot? You cleverly make the length of that list the message.

Camelback: One Ride
Views: 97,000
Awesome tour through the resort with really clever transitions between arrival, activities, and more.

Jay Peak: Start Some Adventure
Views: 80,000
Lovely collection of b-roll with a clever integration of the music to one of their featured activities, plus a nice CTA at the end.

Snow King: Adventure Starts at Snow King
Views: 12,000
Great collection of activities nearby sprinkled with bits of story, edited with a perfect slow pace and vibe.

Organic

Grouse: Kids Treetop Canopy Adventure
Views: 2,400
A nice feature on a single activity (and one that definitely catches the eye of parents like me).

Heavenly: Epic Discovery Tour
Views: 2,400
Beautiful vistas, all their activities, and a little bit of music make for a great little spot.

Arizona Snowbowl: Welcome to Summer
Views: 2,300
Love the personal intro from a leader at the resort. Combined with some nice footage, Snowbowl has a solid message here.

Telluride: Summer Bike Park Promo
Views: 2,200
A bit more story to this one and I dig it. A little behind the scenes and a little trail overview make for a lot of reasons to come.

Revelstoke: The Pipe is Open
Views: 1,900
When you have an attraction like The Pipe, all you need to do is tell folks that you’re open and remind them of how awesome it is.