Q: A Stash Christmas Special: send during the holidays but not about them? Don’t tell Santa.

From “MacGyver” to “Phinneas & Ferb”, it seems every provider of thrilling content has had a Christmas Special at one time or another. With our weekly marketing insights maxing out the “fun-meters” of our readers, we felt it was time to deliver a holiday feature of our own with some cheery insights about sending on holidays, but not about them. Take a gander.

The Goods
We looked at about a million and a half emails to see if Jolly Ol’ Saint Nick is getting the love he deserves or snubbed by email openers all over the world.

Here’s what we found:

So, the lesson is simply this: sending emails as Santa shimmies down chiminies is a-okay, you’ll get above average opens. However, don’t you dare talk about him (or Christmas for that matter), or you’ll be sorry when you check your stats the next day.

What This Means
While these are real stats, don’t take them too seriously. Unless, of course, you believe in Santa. In which case, we can neither confirm nor deny that, knowing what you now know, intentionally snubbing him from your subject lines will land you on the naughty list.

From the Ryan Soltuions team, we hope you have a very happy holiday season.

We’ll Be Right Back
Worried about not reminding yourself to remember next week’s Stash in a post-New Year’s stupor? We’ll remember to remind you so you don’t have worry about remembering at all. As long as you remember to stick your email below, that is.