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Tips Give your Social Media Manager superpowers with one username and password

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photo of the author Kurt Kinscherf

Last month saw more users logging into our client portal, Insight, than ever before. But even with these record numbers, there are still dozens of people at resorts like yours who don’t yet have access. People who could do incredible things for guests and revenue alike if they did. One of those people is your Social Media Manager.

Social Media Manager

Imagine that one day your Social Media Manager is scrolling the feeds, checking alerts, and sharing the latest news when she sees a tweet.

This manager might check their Twitter bio – “Loves BBQ and Alabama football” – and their follower count – 103 – and hit reply, copying and posting the classic “Sorry to hear that. Send us a DM with your reservation number and we’ll try to help.” wording before hitting enter.

But what if…

Now imagine a different scenario. One where this social media manager has a way to see this person’s full story. Instead of judging them by their follower count, she’d log in, search for their record, and perhaps see stats like these:

  • Lifetime Spend: $19,207
  • Lifetime Visits: 11
  • Email Engagement Score: 9/10
  • RFM Score: 14/15

Instead of brushing off such a valuable guest with a generic reply, they could alert someone higher up who could then pick up the phone and, in a single 10-minute call, potentially save tens of thousands in future revenue.

Every. Day.

Both of these scenarios play out every day. The good news is that if you’re an Inntopia Marketing Cloud customer, Insight is that tool and you already have access. The bad news is that some of our clients haven’t yet created accounts for their social media team even though there’s no cost to do so.

If you’re one of those, don’t sweat it. It only takes a minute to set up. Just send a quick email to your account manager and we’ll take care of the rest. And if you aren’t a Marketing Cloud customer yet? Click here to request a demo. We’d love to show you around.

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Tyler Maynard
VP of Business Development
Ski / Golf / Destination Research

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Doug Kellogg
Director of Business Development
Hospitality / Attractions

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