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Tips Ready to answer all your marketing questions? Look to your data like Copper does.

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photo of the author Lindsay Haller

One of the most satisfying things about my job as an account manager with Inntopia Marketing Cloud is working with great partners like Kimberly at Copper Mountain.

And the other part of working here that I find so enjoyable is finding ways to help partners like Kimberly solve their biggest business challenges. It’s the perfect combination of putting myself in the resort marketer’s shoes, and knowing the power of our platform and the impressive outcomes it can provide.

One of the coolest things about being in marketing in the age of Big Data is that there are almost always answers to just about any question one of my partner resorts can pose to me. We’re no longer in a position of “well I think this will be the best message”, or, “I feel that this particular segment will convert at the highest rate.” The data can tell you all kinds of stories and point to the most effective way of talking to your guests, or which guests will likely be the most responsive to any given offer.

In this case study from Copper, we revisit how striking a particular tone with guests can reactivate them when they are sent the right message at the right time. Kimberly says it best: “It’s amazing what you can do when you have enough information to say exactly the right thing to your audience.”

I’d like to give a shout-out to the Copper team and to Kimberly for being such innovative, exciting partners of ours, and for being willing to share their story.

> Read the Copper Mountain Resort case study

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