News

Commerce Quick Tip: Bring Change to the Neighborhood

  •   Melissa Jordan

Did you know that you can change your neighborhoods seasonally? For the winter, it makes sense to have neighborhoods named “ski in / ski out” or “slopeside”. But guests aren’t necessarily looking for “ski in/ski out” in the summer. To make your summer offerings more appealing, you can change the names to something more relevant, like “creek side”, “adjacent to bike trails”, or “accessible to recreation path”.

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Tyler Maynard
SVP of Business Development Ski / Golf / Destination Research
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Doug Kellogg
Director of Business Development Hospitality / Attractions