At our recent online user group, Sophie Sunderland, one of our all-star account managers, walked through a simple approach to getting potential guests to complete their booking. Instead of addressing the traditional place marketers focus on with this strategy – abandoned carts – Sophie dug into the folks who talk to a call center agent but don’t end up purchasing.
This is a massive opportunity most marketers completely miss, but Sophie shows you exactly how to make it happen in about 5 minutes.
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