The Future
In February 2025, Inntopia was acquired by Outside Interactive, an incredible company with a simple mission: inspire everyone to spend more time outside in the places they love, whether that’s a beach in South Carolina or a ski resort in Colorado.
Outside’s audience includes over 100M monthly visitors across more than 25 vertical-leading titles in spaces like skiing, nutrition, wellness, cycling, and running.
One of the most active segments of Outside’s audience is travelers. It’s a big reason why so much of their content features travel-themed storylines like dreamy wilderness retreats, a lodge in Hawaii that overlooks an active volcano, and newly-opened adventure hotels. Together, Outside and Inntopia will bridge the gap between content that inspires travel and the technology needed to book amazing trips to inspiring destinations.
Here’s how Robin Thurston, CEO of Outside described this vision:
“By combining our content, utilities, and community with Inntopia’s booking platform technology and research, we’re creating a one-stop shop for outdoor adventure travel. We’re excited to offer our users a more seamless and personalized experience, and we’re confident that this acquisition will accelerate our growth and solidify our position as the leading active lifestyle platform.”
Learn more about Outside Interactive:
https://www.outsideinc.com/
Learn more about Inntopia:
https://corp.inntopia.com/
