Trends [Oct] This Month in Email Marketing: Mobile climbs even higher, holidays approach.

Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down. Here’s the latest.

Why It’s Time To Say Goodbye To “The Fold” In Email Marketing
Before the rise of the Internet and everything mobile (now up to 56% of opens in September), the news used to take time. We’d have…
Read more on Litmus →

Email Etiquette: How to Ask People for Things and Actually Get a Response
If writing a letter a hundred years ago was the equivalent of sitting down with someone in a quiet room and talking face-to-face, writing…
Read more on Zapier →

Black Friday Email Marketing Ideas
Black Friday is the busiest retail day of the year. In 2015, Black Friday sales totaled $13 billion. Online sales totaled $2.7 billion…
Read more on MailCharts →

How to leverage marketing automation for holiday email marketing
It’s time to start rockin’ around the email tree. With the holidays fast approaching, businesses should start thinking about…
Read more on Campaign Monitor →

Mobile Back Up To 56% For September Email Market Share
Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in…
Read more on Litmus →

How Choice Paradox is killing your email click rates
If you want to boost your email click rates, you have to do two things: 1. Make the action you want your subscribers to take…
Read more on Emma →

How to find the email personalization sweet spot
How do you send personalized messages without getting too personal? Columnist Scott Heimes discusses ways marketers can engage their…
Read more on Marketing Land →