Trends [Nov] This Month in Email Marketing: Upside of Unsubscribes, The Art of the Click, more…

Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down. Here’s the latest.

Why an Unsubscribe is Better Than Being Marked as Spam
This message from iOS 10’s Mail app sends shivers down any email marketer’s spine. But it shouldn’t, and here’s why…
Read more on Litmus →

2017 Will Be The Year Of Interactive Email
Interactive emails are the technical breakthrough no-one is talking about yet. And with mobile app business models…
Read more on Medium →

The key to deliverability and the importance of a successful email marketing campaign
In the marketing industry today, it is not enough to simply have great email content. Marketers need to ensure it reaches…
Read more on Fourth Source →

11 Habits You Need To Develop To Become A Brilliant Email Marketer
As you already know, we believe in sharing insights to make the life of marketers all around the world just a little bit…
Read more on GetResponse →

The Evolution of Email Design
Email, like Winona Ryder, was born in 1971. And both are currently enjoying a midlife revival of sorts. Sure, email doesn’t…
Read more on MailChimp →

Mobile Holds At 56% For October Email Market Share
Every month, we track opens from more than 1 billion emails using Litmus’ Email Analytics and share the trends we observe…
Read more on Litmus →

The Art of the Click
When it comes to marketing, email is almost every brand’s bread and butter. It’s been around the block and back against…
Read more on Adobe →