Our New Chrome Extension Brings Guest Data into the Daily Workflow of Your Entire Team

Inntopia Marketing Cloud is the leader in aggregating guest data from every system and touchpoint into accurate, comprehensive guest profiles. Today, with the release of our new Chrome extension, we’re giving your entire team instant access to these critical insights without changing their workflow. Whether it’s a call center agent answering the phone, your social media team interacting with followers, or your front desk greeting someone as they arrive, your team can instantly access a customizable list of key information about the guest they’re interacting with including:

• Lifetime spend
• Net Promoter Score (NPS)
• Guest segmentation (VIP, family, etc.)
• Next/last arrival dates
• Recent visits and transactions
• Preferences and notes

This is accessed within a small widget on the right side of the browser, without leaving the page you’re currently on. Your team can quickly learn about the guest and add additional preferences and notes directly from the extension. Over the last few months, we’ve been watching over the shoulders of beta users, refining the search functionality to make it as seamless as possible. This includes three, easy options.

1. Instant Autosearch

When your staff clicks on a guest in systems like Inntopia CRS and Maestro PMS while the extension is open, the autosearch feature automatically identifies the guest, finds their profile in Inntopia Marketing Cloud, and instantly populates the Chrome extension with their details. There’s no need to search or leave the screen they’re currently on to get additional context about the guest they’re speaking with. We’ll be rolling out support for more systems soon.

2. One-Click Targeting

Even without autosearch, the extension’s targeting functionality allows a user to click on any information within their browser and instantly populate a search using those details. There’s no need to copy and paste, the extension automatically grabs everything you need from the element you click. This can include more specific items like itinerary number or more generic information like name. Whether it’s in an email, social media interaction, PMS profile, or more, your team gets key information about each guest right where they need it.

3. Simple Traditional Search

What if you aren’t on a page with guest information? Your team can easily search for a guest from the extension using fields like name, email address, phone number, customer key, or reservation/itinerary number. No matter how you search, all of this is done directly from the extension.

Interested in learning more? Click here to request a demo.