News Marketing Sessions You Won’t Want to Miss

Had enough of the same old same old marketing sessions, the ones you have heard at every conference you’ve attended in the past two years?

Well, start celebrating now because at INSIGHT, we are committed to breaking that trend, and are only offering no-nonsense marketing sessions, with behind-the-scene tips and tricks, and practical content marketing insights.

Stuff YOU can EASILY put to good use at your resort.

Check out these five marketing sessions we think you won’t want to miss.

Corey Ryan, Chief Commercial Officer, Inntopia

1 – Inntopia Marketing Cloud in Review

The last year has been a big one for the Ryan Solutions team as they joined the Inntopia family and rebranded to the Inntopia Marketing Cloud. Corey Ryan talks about the latest and greatest changes with their platform and what’s coming down the pipeline with new technology, integrations, and features to help marketers turn what they know about their guests into targeted, ROI-generating campaigns. Read more about Corey Ryan here.

2 – What Happens When Content Marketing Stops Working?

MJ Legault, Principal at Origin Design and Communications, discusses how every minute 2.78 million videos are viewed on YouTube, 39,000 images are posted to Instagram and 537,000 photos are shared on Snapchat. Is there only so much content we can take? Content used to be the way for brands to cut through the clutter, now content has become the clutter. Will this content bubble burst? How will this inundation of content – both useful and utter rubbish – change in the near future? How can you be ready? This session will explore how consumer habits have changed, some solutions for resort and destination marketers to consider and some takeaways that can be applied to your marketing strategy right away.

3 – Marketing Cloud Client Portal Roadmap and Update

As the new client portal takes shape, new doors are opening for powerful intelligence, visualization, and data access for our clients. In this session Ben Zeeb, Inntopia’s Senior VP of Product Development, will talk about where the portal was, where it is now, and what’s just around the corner.

Patrick Sande, Senior Account Manager, Inntopia

4 – Turning New Email Addresses into New Guests

Resorts and hotels gather thousands of emails every month or even every week. More often than not, however, these powerful bits of contact information are vastly underestimated and often ignored until the next newsletter. Patrick Sande, Senior Account Manager at Inntopia teaches simple, overlooked campaigns that help you make the most of every email in your database and turn those addresses into happy, paying guests.

5 – Taking Guest Surveying from Good to Great

Do your guest surveys fall into a black hole? In this session we’ll talk about how you can use advanced survey techniques, dashboards, and follow-up management to turn surveys from glanced-at reports to an integral part of the guest experience and marketing process. In this session, Kurt Kinscherf, Senior Account Manager at Inntopia, discusses what other resorts are doing, what you can do to improve, and some of the technology now available on the Marketing Cloud platform.

To read about sessions with a focus on partners’ success stories, visit this page.
To read about the speakers, visit this page.
To see additional sessions offered, visit the agenda page.
The exact time for these sessions will be soon be available.