News
Mammoth Mountain Ski Area Partners with Inntopia to Enable Dynamic Packages and Pricing at their Resort.
Mammoth Mountain Ski Area has become the latest ski resort to select Inntopia as their complete e-commerce and central reservations platform. Using Inntopia’s full product suite, Mammoth will offer their guests enhanced online and phone booking options for lodging, lift tickets, activities, and transportation. Mammoth will utilize the Inntopia.CRS back-office platform to efficiently package lifts, lodging, and other resort components and offer guests ‘one stop shopping’, while significantly reducing agent training and call times.
“We needed a platform to support our extensive e-commerce and pricing strategies,” says Howard Pickett, Mammoth’s Chief Marketing Officer. “Inntopia’s out-of-the-box solutions, combined with its scalability, give us the tools we need to succeed now and into the future.”
On the e-commerce side, Mammoth will install Inntopia.IBE, a highly flexible e-commerce packaging system, allowing guests to book lodging, lift, activity, and transportation packages, or reserve those components a la carte. It also includes Inntopia.YieldView, a calendar-based shopping tool to support sophisticated yielding of lift tickets and other activity products, with included RFID (radio frequency identification) reload capabilities for direct-to-lift access.
Mammoth Mountain Ski Area will also use Inntopia’s season pass and air modules, as well as Inntopia’s extensive library of APIs (application programming interfaces) to provide deep integration with Mammoth’s online and mobile presence. They will also be taking advantage of Inntopia’s integrated distribution to wholesalers, tour operators, and leading online travel agencies.
By leveraging Inntopia’s robust connectivity options, Mammoth is able to focus on the marketing of their resort, rather than systems integration. Mammoth will leverage several of Inntopia’s system interfaces, including: SiriusWare POS and ticketing software, VisualOne by Agilisys property management system, Travelport air bookings, rental car direct connects, Google Analytics, and integration with tour operators and wholesalers.
About Inntopia
Inntopia is a leading supplier of travel technology for destination marketing organizations, resorts, activity companies, property managers, and tour operators. The company is best known for its dominant position in the North American ski market. More recently, Inntopia has expanded its reach to Australia, Europe, and the Caribbean. Inntopia is headquartered in the destination resort of Stowe, VT, with a European office in Zurich, Switzerland. For more information about Inntopia, visit www.inntopia.com or contact Jim Lilly, jim@inntopia.com, (802) 760-6408
About Mammoth Mountain Ski Area
Mammoth Mountain Ski Area is the leading four-season mountain resort in California. With 1.3 million annual skier visits, Mammoth Mountain is currently the third most frequented ski resort in the United States and hosts the most skier visits in California. The company owns and operates a variety of resort businesses including recreation, hospitality, real estate development, food and beverage, and retail. Specific businesses owned and operated by Mammoth Mountain include Mammoth Mountain Ski Area, June Mountain, Tamarack Lodge and Resort, Mammoth Snowmobile Adventures, Mammoth Mountain Bike Park, and the Mammoth Mountain Inn. Mammoth Mountain also operates Juniper Springs Resort, the Village Lodge, and Sierra Star Golf Course in Mammoth Lakes, California. For more information on Mammoth Mountain, visit www.MammothMountain.com or call 800.MAMMOTH.
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