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Jiminy Peak and Bromley Mountain to enhance sales and overall guest experience with Inntopia’s e-commerce platform
Commerce News Ski
 

Jiminy Peak Mountain Resort in Hancock, Massachusetts, and Bromley Mountain Resort in Peru, Vermont recently partnered with Inntopia, the leading reservation and e-commerce platform in the North American ski industry. Jiminy Peak and Bromley join Cranmore Mountain, their sister company under The Fairbank Group, who has been using the Inntopia platform since 2013.

This partnership makes Inntopia the main provider of the e-commerce systems for Jiminy Peak and Bromley Mountain, selling the majority of their ski and activity products, including lift tickets, rentals, equipment, and season passes. All three resorts are now integrated with their point-of-sale system, Siriusware. For Jiminy Peak, the Inntopia system also includes ski and stay packages and the integration of the property management system, PAR Spring-Miller Systems, as well as direct to lift access via online ticket reloads.

“Optimizing e-commerce is a significant business strategy for the Fairbank Group resorts, not just to maximize revenue but make it easy for our guests to do business with us and enhance their overall experience. Initially, we launched the Inntopia platform at one resort and have now moved all resorts to Inntopia. They are simply the best in the business,” says Tyler Fairbank, CEO of Fairbank Group and president of Jiminy Peak Mountain Resort.

Jiminy Peak is known as one of the greenest ski areas in the U.S., and offers year-round activities for the whole family. The resort boasts some 250,000 skier visits per year, 45 trails, nine lifts, including a six-person high speed chairlift, and an Aerial Adventure Park during the warmer months. The resort recently made headlines for partnering with a Massachusetts-based solar developer and owner, Nexamp, to construct a 2.3 megawatt community solar facility. Once completed, the solar facility will be the largest in the Northeast, and combined with energy drawn from a wind turbine installed in 2007, will result in Jiminy Peak offsetting 90 percent of its energy needs from renewable resources.

Bromley Mountain is home to 46 trails, including six glades and three freestyle terrain parks, with approximately 150,000 skier visits per year. In SKI Magazine’s October 2014 issue, Bromley was ranked within the top three “Kid Friendly” mountains in the East. Due to its southern exposure, Bromley is known as “The Sun Mountain” which prompted the mountain’s early interest in trail grooming technology.

“Due to continued success year after year, we often see our partners increase their use of the Inntopia system. We look forward to helping Jiminy Peak and Bromley increase their reservations and revenue as successfully as we have for Cranmore.”  Trevor Crist, Inntopia CEO.

Inntopia provides the leading suite of advanced reservation solutions in the destination industry, with a continuously evolving platform, using over 15 years of measurable results and feedback from industry leading partners. Inntopia’s innovative technology solutions serves Destination Marketing Organizations, Tour Operators, Ski Resorts, Golf Resorts, Vacation Resorts, Water and Amusement Parks, Hotels and Rental Properties, Activity and Event Suppliers, and Transportation Suppliers. Inntopia has partnerships with over 50 ski resorts and destinations across the globe, including Aspen, Intrawest, Whistler, Copper, Thredbo (Australia), and Engadin, St. Moritz (Switzerland).

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