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News Introducing: Automated Guest Credit Notifications

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photo of the author Gregg Blanchard

When resorts and hotels first began to close their doors in response to Covid-19 back in March of 2020, one of the most popular features within Inntopia Commerce quickly became the ability to issue a credit instead of a refund.

Now, it’s easy to see the benefits of these credits on the surface, but there’s much more to it than meets the eye. Because credits not only keep those dollars from going elsewhere, guests redeeming credits will often book a vacation that is larger than the value of those credits.

Easy to Forget

But no matter the size of the credits or the circumstances they were issued, many of these guests will soon forget these credits exist. If nothing jogs their memory or these credits expire before they remember, this lost value will make it extremely hard to get them to book another trip.

In other words, it’s in both your and the guest’s best interest to see those credits get redeemed.

We’re now almost a year on from the early days of Covid-19 which means some of these credits may soon be expiring. So how do you make sure these guests remember their unused credits before it’s too late? Our integration between Inntopia Commerce and Inntopia Marketing Cloud puts us in a unique situation to elegantly solve this challenge.

So we did.

Introducing: Guest Credit Notifications

Here’s how it works.

  • Guests with unused credits in your Inntopia Commerce account are identified and synced to Inntopia Marketing Cloud
  • When these notifications are activated, any existing guests with unused credits are immediately sent an email reminding them of the balance and expiration date.
  • Then, at a specific number of days before expiration, each guest is sent another reminder email if they still haven’t used those credits.

Whether you use both Commerce and Marketing Cloud or just Commerce, it’s quick and easy to get these notifications up and running. You can even use your own, branded email template so they fit in seamlessly with other marketing messages.

Interested in reducing credit breakage and driving more visitation and loyalty? Contact your account manager of reach out via our contact form.

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Tyler Maynard
SVP of Business Development
Ski / Golf / Destination Research
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Doug Kellogg
Director of Business Development
Hospitality / Attractions
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