The Daily Occupancy Report (DOR) is the key to tracking and anticipating total guest visitation at destination resort communities. The DOR offers destinations a forward-looking daily view of advanced reservation activity and resort-wide occupancy up to six months in advance, providing a tool for both short-lead marketing and operational planning personnel to increase efﬁciency across multiple entities. Marketers can see their occupancy needle move as they make informed decisions and changes to strategies and campaigns. The DOR is valuable for upcoming sales opportunities and anticipating visitation at tourism-dependent businesses to determine stafﬁng, scheduling, and inventory management.

Optimized for Insights: The DOR both looks like and acts like an EKG, measuring the “pulse” of your destination. It shows current-year performance against previous-year performance, highlighting Saturdays with the guidelines and year-over-year percentage changes with black bars.
60-Day View: Each DOR includes a 60-day advanced view of occupancy (also called the Retail Report) that can be passed along to tourism-dependent businesses, helping your destination be as prepared and eﬃcient as possible.
Toggle Points: The bottom of the DOR contains a Chart Key of toggle points to help users understand what certain colors and lines indicate. Clicking these toggle points turns the indicators on/off, allowing for more clear and precise analysis.
Zooming Data: At a high level, the DOR only allows you to see signiﬁcant bumps in the timeline. However, vital information can be highlighted and viewed at a more granular level by clicking and dragging across a speciﬁc section/time length in the DOR.

Inntopia DestiMetrics Daily Occupancy Report

Forward-looking daily occupancy and visitation insight The Daily Occupancy Report (DOR) is the key to tracking and anticipating total guest visitation at destination resort communities. The DOR offers destinations a forward-looking daily view of advanced reservation activity and resort-wide occupancy up to six months in advance, providing a tool for both short-lead marketing and operational planning personnel to increase efﬁciency across multiple entities. Marketers can see their occupancy needle move as they make informed decisions and changes to strategies and campaigns. The DOR is valuable for upcoming sales opportunities and anticipating visitation at tourism-dependent businesses to determine stafﬁng, scheduling, and inventory management.

	Optimized for Insights The DOR both looks like and acts like an EKG, measuring the “pulse” of your destination. It shows current-year performance against previous-year performance, highlighting Saturdays with the guidelines and year-over-year percentage changes with black bars.
	Toggle Points The bottom of the DOR contains a Chart Key of toggle points to help users understand what certain colors and lines indicate. Clicking these toggle points turns the indicators on/off, allowing for more clear and precise analysis.

	60-Day View Each DOR includes a 60-day advanced view of occupancy (also called the Retail Report) that can be passed along to tourism-dependent businesses, helping your destination be as prepared and eﬃcient as possible.
	Zooming Data At a high level, the DOR only allows you to see signiﬁcant bumps in the timeline. However, vital information can be highlighted and viewed at a more granular level by clicking and dragging across a speciﬁc section/time length in the DOR.

Tyler Maynard

SVP of Business Development Ski / Golf / Destination Research

Doug Kellogg

Director of Business Development Hospitality / Attractions

Forward-looking daily occupancy and visitation insight

Inntopia DestiMetrics Daily Occupancy Report

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