Comprehensive Lodging Assessment

A complete view of destination lodging capacity.

Measure units and pillows to inform benchmarking, development, and investment decisions.

cla graphic

Inntopia’s Comprehensive Lodging Assessment (CLA) focuses on professionally managed short-term rentals, tracking year-over-year changes and quantifying units and pillows by location, type, size, and quality rating. Sound overwhelming? Let us handle the legwork for you! If you’re looking for just an analysis of vacation rentals advertised on Airbnb and Vrbo, that is available through the Rent-by-Owner Assessment.

What details will the assessment include?
The assessment details the number of professionally managed units and pillows available for short-term rental, broken down by type, size, location, and quality rating. This establishes a crucial baseline for lodging performance research and helps you understand changes in lodging capacity and the “hot beds” available in your destination.
How is the data collected?
We work in conjunction with your lodging properties and property management companies to gather an inventory of units and pillow counts by location, unit type, unit size, and quality rating. We then aggregate and present the data in several detailed views giving you a clear, current snapshot of your destination’s professionally managed short term lodging capacity and diversity.
How will this information benefit my business?
With a comprehensive view of your lodging inventory and capacity, destinations can more effectively benchmark their performance. Municipalities, developers, and investors can also use this insight to confidently plan projects that address gaps in the current lodging mix.
Who can I contact with questions?
Stacey Mullen, Business Intelligence Manager, smullen@inntopia.com

Inntopia Business Intelligence Comprehensive Lodging Assessment

A complete view of destination lodging capacity. Inntopia’s Comprehensive Lodging Assessment (CLA) focuses on professionally managed short-term rentals, tracking year-over-year changes and quantifying units and pillows by location, type, size, and quality rating. Sound overwhelming? Let us handle the legwork for you! If you’re looking for just an analysis of vacation rentals advertised on Airbnb and Vrbo, that is available through the Rent-by-Owner Assessment.

What details will the assessment include? The assessment details the number of professionally managed units and pillows available for short-term rental, broken down by type, size, location, and quality rating. This establishes a crucial baseline for lodging performance research and helps you understand changes in lodging capacity and the “hot beds” available in your destination.

How will this information benefit my business? With a comprehensive view of your lodging inventory and capacity, destinations can more effectively benchmark their performance. Municipalities, developers, and investors can also use this insight to confidently plan projects that address gaps in the current lodging mix.

How is the data collected? We work in conjunction with your lodging properties and property management companies to gather an inventory of units and pillow counts by location, unit type, unit size, and quality rating. We then aggregate and present the data in several detailed views giving you a clear, current snapshot of your destination’s professionally managed short term lodging capacity and diversity.

Who can I contact with questions? Stacey Mullen, Business Intelligence Manager, smullen@inntopia.com

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Tyler Maynard
SVP of Business Development Ski / Golf / Destination Research Schedule a Call with Tyler
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Doug Kellogg
Director of Business Development Hospitality / Attractions Schedule a Call with Doug