Insight 2023 Full Agenda

Arrival Day
Tuesday, Sep 12, 2023

5:00pm – 7:00pm
Arriving early? Some of the Inntopia team will be hanging out at Alfie’s Wild Ride (942 Mountain Road in Stowe) Tuesday evening from about 5-7pm. Feel free to join us.

Day 1
Wednesday, Sep 13, 2023

9:00am
Breakfast, Chat, Check-In
Head to our headquarters at 782 Mountain Road in Stowe and follow the signs to pick up your nametag, collect some swag, and grab a light breakfast – coffee, juice, pastries, yogurt, and fruit – before we get kick things off.
View in Google Maps →
Want to grab breakfast before you arrive? Check out our recommendations→

10:00am
Welcome / The State of Inntopia
Trevor Crist, CEO
Our CEO, Trevor Crist, will start us off with an update on the company, team, and look back at some of our highlights from the last year.

10:15am
State of the Product & Features Update
Ben Zeeb, CTO
Wrapping up a busy year of new features, integrations, and tools, our CTO, Ben Zeeb, and members of our product and engineering teams will give us a tour through all the new features, integrations, and improvements his team has been hard at work on.

10:45am
15-Minute Break
Plenty of time to follow up with the speaker, meet the folks you’re sitting next to, or stretch your legs.

11:00am
Insight 2023 Sponsor Showcase
Event Sponsors
We’re not the only ones who have been hard at work on new features. Our sponsors are also close partners of ours who work to make our product and community better. Each of our incredible sponsors will take a few minutes to talk about who they are and what’s new with their team and platform.

11:20am
Interactive Analysis of Four Emerging Booking Trends
Kurt Kinscherf, Director of Partner Insights
In a new format, we’ll all put our heads together to dissect and understand four key booking trends through the use of interactive, real-time surveys and a discussion led by members of our product team. As we gather data from the audience and examine these trends, we’ll explore what they mean to reservations/marketing teams, the future of travel, and your strategy.

12:00pm
Lunch
Get out and explore Stowe for lunch.
List of lunch options →

2:00pm
Using School Break Data to Make Smarter Decisions
Brenda Bemiss, Sr Manager, Scott Enterprises
We all know that when schools are on break, families can travel. Which means that school breaks can have huge impacts on rate, occupancy, and where you should target your marketing outreach. In this session Brenda Bemiss will talk about how Scott Enterprises – operators of Splash Lagoon Waterpark and Peek’n Peak Resort – use school break data across their organization to make smarter decisions.

2:20pm
Using SMS Marketing to Drive Visitation & Engagement
Burliegh Sunflower, Strategic Account Manager
Often text messaging is framed as a tool for service or in-resort communications. As Sierra at Tahoe bounces back from a devastating forest fire, they’ve proven that SMS can play an effective role higher up the funnel to drive visitation, revenue, and loyalty. Learn how they approach text messaging and how these campaigns performed last season.

2:45pm
15-Minute Break
Grab a coffee or snacks and decide which breakout workshops you’ll attend.

3:00pm
Afternoon Workshops – #1

Commerce
The New Commerce Dashboard
Kurt Kinscherf, Inntopia
Learn how day-to-day Commerce users and other members of your team can benefit from the insights found in the new Commerce Dashboard.

Marketing Cloud
Basic Email Automations
Sarah Bertoline, Inntopia
Learn how to set up a basic email automation from start to finish. Come ready with a template to follow along or take notes for your next campaign.

3:30pm
Afternoon Workshops – #2

Commerce
Enhanced Confirmations
Ben Kinsley, Inntopia
Explore the new Commerce confirmation, cancellation, modification, etc. options including what you can customize, how setup works, and see examples.

Marketing Cloud
Smart SMS Use Cases
Drew Jackson, Inntopia
Walk through the most common list of situations where SMS is ideal for reaching your audience and learn how to engage guests at each step.

4:00pm
Afternoon Workshops – #3

Commerce
Abandoned Cart Campaigns
Rebekah Stoner, Inntopia
Learn about the new Inntopia Commerce abandoned cart functionality, what current options are, and what is coming next for this feature.

Marketing Cloud
Maximizing Survey Response Rates
Patrick Sande, Inntopia
Dig into data from last season to identify the right timing, incentives, length, and more to capture as much feedback as possible from your guests.

4:30pm – 6:30pm
Happy Hour at Backyard
What better way to close out day one than at a classic Stowe watering hole enjoying a beverage while getting to know some of your peers? Backyard is just 0.4 miles (10 minute walk) from the event.
395 Mountain Rd, Stowe, VT 05672

Need ideas for dinner? Check out our recommendations →

Day 2
Thursday, Sep 14, 2023

9:00am
Coffee, Chat, Check-In
Same time, same place for day 2. Head to our headquarters at 782 Mountain Road in Stowe and grab a light breakfast – coffee, juice, pastries, yogurt, and fruit – before we get kick things off.
View in Google Maps →
Want to grab breakfast before you arrive? Check out our recommendations→

10:00am
DestiMetrics Monthly Destination Trends Briefing
Nobody knows destination performance better than Tom Foley and his monthly destination trends webinars combine a close-up view of what’s happening in these markets as well as a wide-angle analysis of economic trends that are driving that performance. In this webinar Tom will cover recent destination performance and economic trends to keep an eye on.

11:00am
15-Minute Break
Plenty of time to follow up with the speakers, meet the folks you’re sitting next to, or stretch our legs.

11:15am
The Future of Print in a Digital World
Dave Meeker, Editor, Beardsley Publishing
Digital delivers cheap, easy results, yet print continues to deliver big wins for many. We’ll sit down with Dave, Editor of the thriving Ski Area Management and Adventure Park Insider magazines (and a former resort marketing director), and dig into the relationship between print and digital, how resorts can really lean into the idea of delivering something tangible to their audience, and what can be learned from SAM’s success building their business on both channels.

12:00pm
Lunch
Get out and explore Stowe for lunch.
List of lunch options →

2:00pm
The Strategy Behind Mt. Bachelor’s $250k Email Automation
Amy Benzyk, Digital Marketing Manager, Mt. Bachelor
Lindsay Haller, Director of Account Services
In the first 30 days a recent automated email from Mt. Bachelor generated $250k in sales. Learn the simple strategy behind it, which behaviors were used to trigger the email, the template and subject line they chose, and dig into what numbers have looked like since then.

2:20pm
Data & Insight from Selling Multiple Product Types on Inntopia
Nichole Koehl, Revenue Manager, Camelback
Camelback was already selling ancillary products on Inntopia Commerce, but since also selling rooms they’ve seen some great results. Nichole will share early insights and data from their experience thus far selling products from multiple PMS and POS systems and discuss how they view the possibilities for bundling and packaging.

2:45pm
15-Minute Break
Grab a coffee or snacks and decide which breakout workshops you’ll attend.

3:00pm
Afternoon Workshops – #4

Commerce
The New Package Analyzer
Andy Cummins, Inntopia
Learn from lessons found in the new Package Analyzer to better structure, build, and design packages and promotions within Inntopia Commerce.

Marketing Cloud
Advanced Email Automations
Kristin Connors, Inntopia
Learn how to use programs and advanced functionality to build automations that are triggered by behaviors beyond simple transactions.

3:30pm
Afternoon Workshops – #5

Commerce
Product / Supplier Landing Pages
Kevin Duff, Inntopia
Learn use cases and strategies plus share feedback on our new product and supplier landing pages so your team is ready to take advantage the moment they’re live.

Marketing Cloud
Reporting Best Practices
Rebekah Stoner, Inntopia
Learn how to use complimentary reports to answer advanced questions by understanding the reasons and users for which each is designed.

4:00pm
Afternoon Workshops – #6

Commerce
Overlooked Distribution Options
Ben Kinsley, Inntopia
Learn how to further distribute your products through new and novel channels including the Distribution API, OTA partners, and partnerships.

Marketing Cloud
Live Email Design Review
Brian Elliott, Inntopia
Back by popular demand, we’ll analyze your email templates live and make simple suggestions for improving layout and performance.

4:30pm – 6:30pm
Group Hiking, Biking, and Exploring in Stowe
Sign up for various types (and levels) of activities including mountain biking, hiking, shopping, and exploring Smugglers’ Notch State Park. Head out with a group or use our tips to explore on your own for some decompress time.

Need ideas for dinner? Check out our recommendations →