Insight 2022 Full Agenda

Quick Links

Day 1
Wednesday, Sep 14, 2022

9:00am
Coffee, Chat, Check-In
Head to our headquarters at 782 Mountain Road in Stowe and follow the signs to pick up your nametag, swag, and grab a coffee before we get kick things off.
View in Google Maps →
Want to grab breakfast before you arrive? Check out our recommendations→

10:00am
Welcome / The State of Inntopia
Trevor Crist, CEO
With new internal processes and a refined vision, we’ve come a long way during the pandemic. Our fearless CEO, Trevor Crist, will kick off the event with a quick welcome and recap of what’s new on the Inntopia front.

10:15am
State of the Product & Features Update
Ben Zeeb, CTO; Kurt Kinscherf, Director of Client Insights
The last couple years have seen us navigate a pandemic, further integrate our products, and further embed our BI team into product work and features across the business. Join leaders from our senior team and product teams as they dig into where we are and where we’re going.

10:45am
Break

11:15am
Practical SMS Strategies, Lessons, and Best Practices
Kaitlyn Zink, Product Marketing Manager, Killington Resort
Learn how Killington turned to SMS to build a powerful, real-time communication channel when they hosted a major event and how what they’ve learned has influenced a more strategic approach to other products, events, and promotions.

11:30am
Using Inntopia Data to Build a Better Customer Experience
Erica Sheets, Marketing Manager, Palmetto Dunes Oceanfront Resort
Palmetto Dunes Resort will show how they plan to build an app with an engaging customer experience that is the final step in their integration and data evolution.

12:00pm
Lunch Catered by Black Diamond BBQ
Lunch break from the famous Black Diamond with plenty of time for meetings, quick hikes, and casual conversations.

1:30am
The 5 Biggest Travel Trends of 2021/22
Tom Foley, SVP of Business Intelligence
Our BI team have been carefully tracking monthly travel trends during the last year. In this session Tom Foley will dig into the trends that made the biggest difference and what those look like today as we look forward to 2022/23 and beyond.

2:15pm
Break

2:30pm
Building a Foundation for Customer Insights for 2023
Patrick Sande, Director of Strategic Services
Patrick’s role allows him to work with a huge portion of Inntopia clients. In this session he shares some of what he’s seeing across the market and why now is a critical time revisit and enhance your database marketing skills.

2:45pm
Amazing New Commerce Systems Built on the Inntopia API
Gregg Blanchard, VP Marketing
Our API is nothing new, but in the last couple years we’ve seen more vendors build powerful interfaces using the Inntopia API. Learn why the API has made this possible, who is taking advantage, and what is coming down the line.

3:00pm
Break

3:30pm
Hands-On Workshops
Call Centers & Agentopia Strategies to Increase Booking Size
• Andy Cummins, Strategic Account Manager, Inntopia
Email Deliverability Audit and Gameplan
• Kristin Connors, Strategic Account Manager, Inntopia
Easy Ecomm Design Tweaks for Big Wins
• Greg Bowen, Front End Developer, Inntopia
Tips, Tricks, and Hidden Features for Getting More Value from List Builder
• Kurt Kinscherf, Director of Client Insights, Inntopia

4:30pm
Happy Hour at Alfie’s Wild Ride
Just a 3-minute walk from Inntopia HQ, we’ll rendezvous for tacos and drinks at one of our favorite new spots in Stowe.
View in Google Maps →

Need ideas for dinner after happy hour? Check out our recommendations→

Day 2
Thursday, Sep 15, 2022

9:00am
Coffee, Chat
We’ll be at the same place – our headquarters at 782 Mountain Hill Road in Stowe – for day 2. Grab breakfast in town with the folks you met on day 1 or come a little early for some coffee and meetings.
View in Google Maps →
Want to grab breakfast before you arrive? Check out our recommendations→

10:00am
Kickoff & Partner Services Update
Brian Forrest, Chief of Partner Experience
We’ll intro the day with an update from the partner services team on what they’re up to, and a quick overview of the plan for day 2.

10:15am
DestiMetrics Monthly Destination Trends Webinar (Live Broadcast)
Tom Foley, SVP of Business Intelligence
Normally reserved for DestiMetrics participants, we’re once again bringing back this popular session. This live-streamed presentation will highlight data trends, headlines from around the industry, booking trends, inflation rates, and how the economy is impacting destination travel, along with an at-a-glance view of the summer 2022 season.

11:00am
Break

11:30am
Adopting New Payment Methods for Convenience, Conversion, Revenue
Talia Freeman, Marketing Director, Beech Mountain
When Inntopia rolled out integrations with new mobile-friendly and pay over time platforms, Beech Mountain was one of the first to adopt both. Learn why they were so quick to adopt and how it’s gone for them so far.

11:45am
Lessons Learned from Pandemic-Driven Cancellation Policies
Erik Austin, VP of Reservations, Vail Resorts; Alex Hinkel, Director of Reservations, Vail Resorts
Like many companies, Vail Resorts needed to pivot their strategy around cancellation policies as the pandemic changed the timelines and dynamics of travel. In this session, Erik and Alex will review what they tried and what they learned during this unique time.

12:00pm
Lunch Catered by Stowe Sandwich Company
With folks looking to head outside or catch an early flight during lunch, we’ll have your choice of bagged lunches or a spread of sandwich choices from the one, the only, the delicious Stowe Sandwich Company.

1:30pm
Panel: Predicting the Key Tech Trends for 2022/23
Kelly Long, eCommerce & Recreation Analytics Manager, Massanutten
Jason Nelson, Director of Revenue, Stein Collection
Danielle Gordon, Digital Specialist, KSL Resorts
Josh Moore, Digital Communications Strategist, Holiday World & Splashin’ Safari
Moderator: Kurt Kinscherf, Director of Customer Insights
As we look forward to the rest of 2022 and into 2023, we’ve asked a group of attendees to share what they believe are the most critical trends their teams are watching. This new format will feature short predictions from each panelists before a roundtable discussion to dig into, dissect, and understand where these trends are heading.

2:30pm
Dedicated 1-on-1 Time
The rest of the afternoon is set aside to jam 1-on-1 with account managers, leadership, each other, partners, sponsors, or your team to take what you’ve learned and turn it into a strategy for the upcoming year. All conference rooms and meeting space will be available, but bonus points if you take your meeting outside and do your brainstorming along the trails or rivers in the beautiful Stowe area.

Need ideas for dinner after the conference wraps up? Check out our recommendations→