Day 1Tuesday, May 25 11:00am EDT 60 Minutes KEYNOTE: Where Destination Travel Is, Where It's Going Everyone wants to understand what the future holds. And while we don't have a crystal ball, we do have the best minds and dataset in the business. With the help of this data and a team of industry experts, we'll do our best to paint an accurate, level-headed view of the coming months and years for destination travel. Register → Trevor CristCEO, Inntopia Tom FoleySVP Analytics, Inntopia 1:00pm EDT 45 Minutes Measuring Up: How do you truly measure recovery? Measuring recovery depends on comparison, but what is "normal" when you're exiting a pandemic? Uniquely positioned to answer this very question, join the Inntopia BI team for a deep dive into how to measure recovery, what to watch out for, and how the industry is doing thus far. Register → Sponsored By: Tom FoleySVP Analytics, Inntopia 2:00pm EDT 45 Minutes Four Must-Follow Reports, Four Data-Driven Gameplans New integrations and lessons from covid have kept our team busy building and improving our Marketing Cloud reporting and intelligence library. As we look forward to next season, join us as we dig into four reports to follow, how your team should use them, and what campaigns and initiatves can be used to capitalize on the lessons you learn from each. Register → Sponsored By: Rebekah StonerStrategic Account Manager, Inntopia 3:00pm EDT 45 Minutes Making Each Suite a Home: Enable the Power of Key-Level Marketing Short term rental marketing channels are exploding with growth and the demand is unlike anything we have seen before! Are you missing out? What makes vacation rental guests unique and how can you attract them? Learn how RedAwning, a leader in short term rental marketing, is reenvisioning hotel and resort property suites and timeshare condos to reach and attract vacation rental type guests across Airbnb, Vrbo, HomeToGo, and other short term rental type channels, and even Booking.com and Expedia too, and how you can employ these methods for your own vacation rentals. Register → Sponsored By: Tim ChoteCEO and Founder, RedAwning Day 2Wednesday, May 26 11:00am EDT 60 Minutes Marketing + Commerce Playbook: Four Campaigns that Leverage Your Most Important Systems Marketing can generate demand and commerce can capture it, but this complimentary relationship is just the beginning when you truly get these systems to work together. Learn some of the most effective and simple ways to get your ecommerce platform in sync with your marketing campaigns (and vice versa). Register → Chris EatonBusiness Development, Inntopia Tyler MaynardBusiness Development, Inntopia 1:00pm EDT 45 Minutes Multiplying Your Facebook Ads ROI with Guest Data Ever struggled to generate a sustainable, scalable ROI on Facebook Ads? In this session the Inntopia Digital team will walk you through how they generate lists of targeted guests in their database and then turn those lists into high-ROI audiences and campaigns on Facebook. Register → Sponsored By: Kristin ConnorsEmail Marketing Manager, Inntopia Devin JensenEmail & Account Manager, Inntopia 2:00pm EDT 45 Minutes Is Your Ecommerce Conversion Rate Amazing...or Awful? Ecommerce conversion rate is one of the most popular marketing metrics, but it's also one of the most misunderstood. In this session we'll dig into how resorts and hotels measure conversion rate, how you should (or shouldn't) measure your own, and how that can help you know if your conversion rate is amazing, awful, or somewhere in between. Register → Gregg BlanchardVP Marketing, Inntopia + SlopeFillers 3:00pm EDT 45 Minutes How to Leverage Inntopia to Cut Costs and Boost Sales Join Albert Ferrando, CEO of SPOTLIO, and discover how your destination can leverage Inntopia to sell more to your customers by increasing direct booking conversion rates, cut operational costs by working smarter and faster with resellers, and grow mobile sales by offering a native booking experience through your destination app. With real life case studies and proven tech, you’ll be shown how to achieve a more balanced sales channel mix. Register → Sponsored By: Albert FerrandoCEO, SPOTLIO Day 3Thursday, May 27 11:00am EDT 60 Minutes Why PCI Compliance Simply Isn't Enough in 2021 One of the most recognizable data security acronyms is PCI compliance. What's less understood, however, is where PCI compliance falls short in an increasingly challenging data-security environment. In this session we'll dig into why that's the case, why we've become ISO 27001 certified, the differences between the two, and what these mean for the day-to-day operations of a company like Inntopia who has adopted both. Register → Njama BraaschDirector, Security & Compliance, Inntopia 1:00pm EDT 45 Minutes The Jump to Text Messaging & Why It's Finally Working Text messaging is hardly new, but the medium is seeing a surge in popularity as resorts take advantage of new and sophisticated integrations that connect guest data to targeted SMS campaigns. In this session we'll walk through many of these campaigns and outline how your resort can capitalize on this engaging, effective, and surprisingly disruptive channel. Register → Kendall WilsonStrategic Account Manager, Inntopia Devin JensenEmail & Account Manager, Inntopia Kurt KinscherfDirector of Client Insights, Inntopia 2:00pm EDT 45 Minutes How They Built This: Get Ski Tickets' Unique, Lean Model From the outside, Get Ski Tickets looks like many other travel tech companies. But look inside and instead of teams of developers you'll find a lean business model with low overhead that lets them focus 100% on their customers and resort partners. In this session we'll dig into their story, how they used Inntopia to get there, and what's next for their team. Register → Gregg BlanchardVP Marketing, Inntopia + SlopeFillers Brandon QuinnCEO/Founder, Get Ski Tickets Sponsors Interested in sponsoring? Contact gblanchard@inntopia.com GOLD RedAwning is the world's largest full-service vacation rental marketing network. One contract with RedAwning delivers you the fastest interaction to the most extensive marketing network including global exposure, round-the-clock inquiry and guest response, and complete reservation payment processing. RedAwning also includes exclusive booking channels not available through any other provider. Our team provides listing optimization, smart technology including an app for on-the-go access to your listings, digital marketing and even free bookable websites to customers needing an all-in partner. Learn More GOLD SPOTLIO is a leading provider of white label digital solutions designed specifically for mountain destinations. SPOTLIO’s Direct Booking Layer integrates seamlessly with Inntopia and enables destination websites to match the OTA’s customer booking experience leading to higher conversion rates. All of SPOTLIO solutions are 100% customizable, delivering fast and frictionless web and mobile-first experiences through Destination Apps, Interactive Digital Maps and a Data Communication Platform. Learn More GOLD Included in Red Sky’s suite of destination specific products you will find our Ski Trip Preserver and Ski Pass Preserver policies. These policies have been successfully protecting valued guest’s vacations in snow dependent ski destinations since 2008. Our “Lack of Snow” and Medical Evacuation provisions set us apart as The Partner of Choice for many large, tenured ski resorts and lodging providers. Our team personally provides exceptional, high touch service, support and training for your management team and vacation planners. Learn More SILVER Trusted solution for independent full-service hotels, resorts and multi property groups. 20+ integrated modules on a single database backed by 24/7 unparalleled support, Maestro is the preferred Web Browser PMS with flexible deployment, cloud hosted, on premise or private cloud. Enhancing the guest journey with touchless and mobile tools delivering a personalized experience. Learn More SILVER Buddy provides the easiest insurance API for the experience economy. Our suite of insurance products can be seamlessly embedded throughout the digital experience, providing ease and confidence for the customer. Our goal is to be the last insurance integration you’ll ever do. Let's talk! Learn More SILVER Springer-Miller Systems is a fully integrated suite of hospitality management systems that are tailored to hotels, resorts and spas of every scope and specialty. The suite of solutions includes SMS|Host Property Management System, SpaSoft Spa Management Software, and Teres POS for both retail and food & beverage outlets. Learn More BRONZE Learn More BRONZE Learn More BRIEFCASE