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Insight Online, May 25-27, 2021 Three Days of Resort Marketing, Commerce, and Intelligence Best Practices

Free for all resorts, hotels, tour operators, and DMO/CVBs to attend.

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Day 1
Tuesday, May 25
11:00am EDT
60 Minutes

KEYNOTE: Where Destination Travel Is, Where It's Going

Everyone wants to understand what the future holds. And while we don't have a crystal ball, we do have the best minds and dataset in the business. With the help of this data and a team of industry experts, we'll do our best to paint an accurate, level-headed view of the coming months and years for destination travel.

Trevor Crist
CEO, Inntopia
Ben Zeeb
SVP of Marketing Cloud, Inntopia
Tom Foley
SVP Analytics, Inntopia
1:00pm EDT
45 Minutes

Destination Travel Town Hall: 3 Things to Watch

Tom Foley will conduct an open mic town hall covering some of the changes in destination travel, including the broad impact of 2nd homeowners and new residents on destination communities, whether pent-up demand is an opportunity or threat, and what work from home and changes to schooling mean. Katie Barnes will also join to unveil a new analytics product our team has been working on since January.

Tom Foley
SVP Analytics, Inntopia
Katie Barnes
Strategic Account Manager, Inntopia
2:00pm EDT
45 Minutes

Four Must-Follow Reports, Four Data-Driven Gameplans

New integrations and lessons from covid have kept our team busy building and improving our Marketing Cloud reporting and intelligence library. As we look forward to next season, join us as we dig into four reports to follow, how your team should use them, and what campaigns and initiatves can be used to capitalize on the lessons you learn from each.

Rebekah Stoner
Strategic Account Manager, Inntopia
Lindsay Haller
Director of Account Services, Inntopia
3:00pm EDT
45 Minutes

Making Each Suite a Home: Enable the Power of Key-Level Marketing

Short term rental marketing channels are exploding with growth and the demand is unlike anything we have seen before! Are you missing out? What makes vacation rental guests unique and how can you attract them? Learn how RedAwning, a leader in short term rental marketing, is reenvisioning hotel and resort property suites and timeshare condos to reach and attract vacation rental type guests across Airbnb, Vrbo, HomeToGo, and other short term rental type channels, and even Booking.com and Expedia too, and how you can employ these methods for your own vacation rentals.

Tim Choate
CEO and Founder, RedAwning
Day 2
Wednesday, May 26
11:00am EDT
60 Minutes

Marketing + Commerce Playbook: Four Campaigns that Leverage Your Most Important Systems

Marketing can generate demand and commerce can capture it, but this complimentary relationship is just the beginning when you truly get these systems to work together. Learn some of the most effective and simple ways to get your ecommerce platform in sync with your marketing campaigns (and vice versa).

Chris Eaton
Business Development, Inntopia
Kurt Kinscherf
Director of Client Insights, Inntopia
1:00pm EDT
45 Minutes

Multiplying Your Facebook Ads ROI with Guest Data

Ever struggled to generate a sustainable, scalable ROI on Facebook Ads? In this session the Inntopia Digital team will walk you through how they generate lists of targeted guests in their database and then turn those lists into high-ROI audiences and campaigns on Facebook.

Kristin Connors
Email Marketing Manager, Inntopia
Devin Jensen
Email & Account Manager, Inntopia
2:00pm EDT
45 Minutes

Is Your Ecommerce Conversion Rate Amazing...or Awful?

Ecommerce conversion rate is one of the most popular marketing metrics, but it's also one of the most misunderstood. In this session we'll dig into how resorts and hotels measure conversion rate, how you should (or shouldn't) measure your own, and how that can help you know if your conversion rate is amazing, awful, or somewhere in between.

Gregg Blanchard
VP Marketing, Inntopia + SlopeFillers
3:00pm EDT
45 Minutes

How to Leverage Inntopia to Cut Costs and Boost Sales

Join Albert Ferrando, CEO of SPOTLIO, and discover how your destination can leverage Inntopia to sell more to your customers by increasing direct booking conversion rates, cut operational costs by working smarter and faster with resellers, and grow mobile sales by offering a native booking experience through your destination app. With real life case studies and proven tech, you’ll be shown how to achieve a more balanced sales channel mix.

Albert Ferrando
CEO, SPOTLIO
Day 3
Thursday, May 27
11:00am EDT
60 Minutes

Why PCI Compliance Simply Isn't Enough in 2021

One of the most recognizable data security acronyms is PCI compliance. What's less understood, however, is where PCI compliance falls short in an increasingly challenging data-security environment. In this session we'll dig into why that's the case, why we've become ISO 27001 certified, the differences between the two, and what these mean for the day-to-day operations of a company like Inntopia who has adopted both.

Njama Braasch
Director, Security & Compliance, Inntopia
1:00pm EDT
45 Minutes

The Jump to Text Messaging & Why It's Finally Working

Text messaging is hardly new, but the medium is seeing a surge in popularity as resorts take advantage of new and sophisticated integrations that connect guest data to targeted SMS campaigns. In this session we'll walk through many of these campaigns and outline how your resort can capitalize on this engaging, effective, and surprisingly disruptive channel.

Kendall Wilson
Strategic Account Manager, Inntopia
Devin Jensen
Email & Account Manager, Inntopia
Kurt Kinscherf
Director of Client Insights, Inntopia
2:00pm EDT
45 Minutes

How They Built This: Get Ski Tickets' Unique, Lean Model

From the outside, Get Ski Tickets looks like many other travel tech companies. But look inside and instead of teams of developers you'll find a lean business model with low overhead that lets them focus 100% on their customers and resort partners. In this session we'll dig into their story, how they used Inntopia to get there, and what's next for their team.

Gregg Blanchard
VP Marketing, Inntopia + SlopeFillers
Brandon Quinn
CEO/Founder, Get Ski Tickets

Sponsors

Interested in sponsoring? Contact gblanchard@inntopia.com

Our New, Free Book The Ultimate Guide to
Resort Marketing Automation

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Questions? Talk to a friendly Inntopian.

Whether you're just curious or want a closer look, we'd be happy to help.

 
the inntopia team celebrating a new campground client