STOWE, VT – November 18, 2019 – This week Inntopia announced the release of a series of major enhancements to their reservation platform, support team, and user interfaces leading into the 2019/20 winter season. Improvements include a new design for key interfaces, a new customer service team structure, and other enhancements to their platforms aimed to increase conversion and revenue.
“Sometimes it’s tempting to ‘save’ ideas that come during the summer so we can release them during the spring trade-show season, but this year we put our heads down and hustled to get as much value for our southern golf customers into place before they head into their critical winter season,” said Inntopia’s CEO, Trevor Crist.
On the Inntopia Commerce front, a new, improved booking engine design has been beta tested by a number of resorts with nearly a dozen in line to go-live in the coming weeks. The new interface features a cleaner, more modern layout and the ability to add additional icons, colors, and elements to enhance the booking experience and drive bigger transactions and higher conversions. Additionally, search speed was increased and PayPal® was added as a payment option within the online booking engine.
On the Inntopia Marketing Cloud side, an improved user interface for List Builder, the guest data querying tool, was recently rolled out to all clients. The update makes it even easier for users to combine traits and behaviors to build and sync targeted lists to their ESP, direct mail, or Facebook, Instagram, and Google ad accounts. Also released is the new Email Campaign Dashboard which gives the marketing and leadership teams deep insights into revenue generated, ROI by product type, ROI by campaign type, opens/clicks/opt-outs over time, and more.
Finally, a new integrated Strategic Services Team that had been piloted over the summer is officially live. This team allows Inntopia’s most experienced account managers – averaging over 15 years of CRM and resort marketing experience – to work across accounts and help every client benefit from the personal, proactive support for which Inntopia Marketing Cloud is known.
“When we sign new clients, they’re always amazed by the responsiveness and experience of our account managers,” said Brian Forrest, Inntopia’s SVP of Partner Services. “These women and men average decades of experience and work tirelessly to ensure every client is as successful as possible.”
Along with these changes, Inntopia is also excited to welcome more than a dozen new clients in recent months including Palmetto Dunes and Geneva National.
Commerce – New Booking Engine Design
Marketing Cloud – New List Builder Interface
- Inntopia Marketing Cloud generated more than $980,000,000 in revenue for their clients during the last 12 months
- Account managers average 10.2 years of marketing, ecommerce, and/or CRM experience
- The 2019/20 winter season marks Inntopia’s 19th serving the hospitality industry
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