ORDA is the organization that manages Whiteface Mountain, Gore Mountain, Belleayre Mountain, and Lake Placid’s Olympic venues. Through an alliance between the state of New York and various partners, ORDA is an economic catalyst to the area’s tourism industry.
The recent partnership with Inntopia and its innovative layer of travel technology means that ORDA is now able to connect the inventories of its ski resorts to one integrated reservation platform. They will also soon have the ability to sell third-party lodging from area hotels and other lodging providers.
The system and website integrations are now complete and ORDA can easily upload and manage its product inventories. This also means that ORDA guests can efficiently complete a reservation for an entire vacation, including various activities at one or more resorts, using a single booking path.
As a result of the new partnership, ORDA is expecting a boost in online reservations, higher average transaction value, and new revenue from third-party lodging. “ORDA is excited to debut this new, modern, and robust technology,” said ORDA president/CEO Mike Pratt. “This will go a long way toward enhancing the overall guest experience and allow visitors to take advantage of new and exciting products.”
“The Inntopia reservation platform is a perfect fit for ORDA, and we can’t wait to see how this partnership will benefit the organization,” commented Trevor Crist, CEO of Inntopia. “Having the ability to sell many offerings in one simple transaction will undoubtedly result in gains across the board, including the guests, who will now have a seamless booking experience.”
About Inntopia: Inntopia connects the software systems that manage lodging, skiing, golf, and other functions to one-stop shopping, automated marketing, and business intelligence systems. Built to solve the complex challenges of destination resorts, Inntopia’s software and expert consulting have become the gold standard for destination hotels and resorts, DMOs, resellers, and other players in the travel industry. Headquartered in Stowe, Vermont, Inntopia sells three core products: Commerce (one shopping cart to sell lodging, activities, and transportation at the same time), Marketing Cloud (the CRM for travel), and Business Intelligence (powerful, predictive benchmarks for destinations and properties). https://corp.inntopia.com/
About ORDA: Established in 1982, the New York State Olympic Regional Development Authority (ORDA) was created by the State of New York to manage the facilities used during the 1980 Olympic Winter Games at Lake Placid. ORDA operates Whiteface, Belleayre, and Gore Mountain ski areas; the Olympic Sports Complex at Mt. Van Hoevenberg; the Olympic speed skating oval; Olympic jumping complex; and Olympic arena. As host to international and national championships, the Authority has brought millions of athletes, spectators, and participants to the region, resulting in significant economic development.
Marketing Playbook 4-Pack
Download a 4-pack of our most popular playbooks.
Marketing Cloud Migration
Hi. We’re in the midst of migrating all Marketing Cloud accounts to our new data center.
If your account has already been migrated, your dashboard URL is
If your migration hasn’t happened yet, your dashboard URL is