Trends Q: Do bigger hotels and resorts always have higher fan counts on Facebook?

Back in January we asked a simple question: is there any correlation between the star rating of a hotel and the number of Facebook fans they have? The answer was yes, but the question many asked was whether size played a role. So, do bigger hotels always have more Facebook fans? Here’s the answer.

The Goods
To find our answer we looked at over 7,000 hotel Facebook pages with a combined 20,000,000 fans. Breaking the Stash’s one-chart tradition for the week, we then compared average fan counts based on two different measures of size – rooms and floors – and plotted them below.

As you’d expected, generally, larger hotels tend to have larger fan counts. For hotels with 250+ rooms, that average was about 7,100 fans versus about 2,900 fans for hotels with fewer than 50 rooms. On the floors side, hotels with 11+ floors had about 9,900 fans compared to 1,500 fans with 1-2 floors.

What This Means
What’s interesting is that a large difference in hotel size has a similar effect on fan counts as a small difference in hotel star rating. For example, the difference in fan count between a 3- and a 4-star hotel was about the same as the difference between a 1 and 11+ floor hotel.

Even more, though it’s partly based on the scale we used for these charts, fans counts simply didn’t change much as hotel size first started to increase in our sample. It wasn’t until size spiked significantly that fan counts finally followed suit.

More Coming Tuesday
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