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Inntopia Digital
Deliverability Analysis
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Email is one of the most effective marketing channels available today. However your emails need to reach the inbox to see that return on investment. Reaching the inbox is a constant challenge as inbox providers such as Gmail and Yahoo deploy smarter, more sophisticated spam filters and machine learning A.I. to filter messages to you subscribers.

Our Deliverability Assessment is a thorough examination of your email marketing practices to identify risks to your email deliverability and provide recommendations to improve your reputation with inbox providers.

We will take a deep dive into the following areas:

Email Marketing Practices

  • Review list acquisition practices and opt-in sources
  • Audience segmentation
  • Sending frequency
  • Content – relevancy and design

Technical Infrastructure


Analysis of Deliverability Metrics

  • List size
  • List growth
  • Delivery rates
  • Bounce rates
  • Complaint rates
  • Unsubscribe rates
  • Open Rates
  • Open Rates at specific ISPs
  • Clickthrough rates
  • Blocklist check
  • Spam Traps
  • Inbox placement


  • Recommend changes to improve alignment with email marketing best practices


  • Detailed deliverability assessment delivered via excel
  • High-level snapshot & recommendations delivered via PDF

Want a closer look? Just request a demo. We'd love to show you around.

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