Email is one of the most effective marketing channels available today. However your emails need to reach the inbox to see that return on investment. Reaching the inbox is a constant challenge as inbox providers such as Gmail and Yahoo deploy smarter, more sophisticated spam filters and machine learning A.I. to filter messages to you subscribers.
Our Deliverability Assessment is a thorough examination of your email marketing practices to identify risks to your email deliverability and provide recommendations to improve your reputation with inbox providers.
Schedule your Analysis now, and we will take a deep dive into the following areas:
Email Marketing Practices
- Review list acquisition practices and opt-in sources
- Audience segmentation
- Sending frequency
- Content – relevancy and design
Technical Infrastructure
- SPF, DKIM, DMARC
Analysis of Deliverability Metrics
- List size
- List growth
- Delivery rates
- Bounce rates
- Complaint rates
- Unsubscribe rates
- Open Rates
- Open Rates at specific ISPs
- Clickthrough rates
- Blocklist check
- Spam Traps
- Inbox placement
Recommendations
- Recommend changes to improve alignment with email marketing best practices
Deliverables:
- Detailed deliverability assessment delivered via excel
- High-level snapshot & recommendations delivered via PDF
Schedule Your Deliverability Analysis →
