Email is one of the most effective marketing channels available today. However your emails need to reach the inbox to see that return on investment. Reaching the inbox is a constant challenge as inbox providers such as Gmail and Yahoo deploy smarter, more sophisticated spam filters and machine learning A.I. to filter messages to you subscribers.
Our Deliverability Assessment is a thorough examination of your email marketing practices to identify risks to your email deliverability and provide recommendations to improve your reputation with inbox providers.
We will take a deep dive into the following areas:
Email Marketing Practices
- Review list acquisition practices and opt-in sources
- Audience segmentation
- Sending frequency
- Content – relevancy and design
- SPF, DKIM, DMARC
Analysis of Deliverability Metrics
- List size
- List growth
- Delivery rates
- Bounce rates
- Complaint rates
- Unsubscribe rates
- Open Rates
- Open Rates at specific ISPs
- Clickthrough rates
- Blocklist check
- Spam Traps
- Inbox placement
- Recommend changes to improve alignment with email marketing best practices
- Detailed deliverability assessment delivered via excel
- High-level snapshot & recommendations delivered via PDF
Want a closer look? Just request a demo. We'd love to show you around.
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