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Case Study
How Hilton Head combines hotel and non-hotel data to get the best possible insights into their destination
Business Intelligence Destinations Hospitality

Hilton Head Island Visitor & Convention Bureau turned to Inntopia’s DestiMetrics reporting in 2007 and has never looked back. Jack Reed is the DMO’s Director of Sales and has been with the organization for 16 years and says it this way:

“I can’t imagine living without it.”

A bit of history…
Hilton Head Island Visitor & Convention had been using the Smith Travel Research (STR) destination reports for some time when Robert Stenhammer was hired as the marketing director for Sea Pines Resort on Hilton Head Island. Robert quickly recognized that the STR reports, while helpful in understanding hotel perfor...

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