News
We are incredibly excited to announce a new partnership and integration with ActiveCampaign, a marketing automation platform that combines leading marketing functionality with one of the industry’s easiest-to-use interfaces. This partnership will allow resorts to take full advantage of the guest data made accessible by Inntopia Marketing Cloud through a marketing platform that anyone can learn in just a few minutes.
“Resort marketing teams look very different than they did a decade ago. The need to do great marketing is stronger than ever, but marketers are wearing a lot of hats, changing roles more frequently, and simply don’t have the time to learn complex systems. ActiveCampaign combines the best of both: incredible omni-channel marketing with an AI-assisted interface that is amazingly easy to learn and use. It honestly feels like magic.”
Kurt Kinscherf, Product Lead, Inntopia Marketing Cloud
ActiveCampaign thoughtfully blends a beautiful UX/UI with AI functionality to help resorts accomplish key tasks in minutes instead of hours.
For example, what if you never dealt with “blank page syndrome” again…
…because the system constantly created campaign ideas for you.
You could create a beautiful, ready-to-send email template…
…just by entering your resort’s website address.
You could orchestrate email, SMS, Facebook audiences, and mobile notifications…
…from a single interface and flow.
The system analyzed every campaign…
…and told you exactly what to tweak on your next campaign.
You could create advanced, resort-specific automations…
…just by clicking a pre-built recipe and adding your details.
The system found unique high value segments for your next campaign…
…without you having to do anything at all.
All of this, and much more, is possible within ActiveCampaign. The result is a system that requires very little training to do effective, high level marketing. In just seconds resort marketers can generate forms, create campaigns, build automations, track progress toward goals, and coordinate messages across channels like email, SMS, Facebook, mobile push notifications, WhatsApp, and more, all based on the incredible guest data made available through Inntopia Marketing Cloud.
“Ultimately, we want to give the Inntopia customer base the power of an enterprise platform without the steep learning curve. We’re bringing our strengths together so you no longer have to fight with complicated software, leaving you free to do what you do best: taking care of your guests. This partnership felt natural from day one; our teams aligned instantly, and the logic behind our solution just made sense for the customers we serve. ”
Allison Collins, Partnership Acquisition Manager, ActiveCampaign
This partnership also creates the possibility to integrate ActiveCampaign into the Inntopia Marketing Cloud ecosystem in a way that makes it feel as if it were built in-house. Resorts will get the all-in-one experience of basic platforms without having to sacrifice the quality or sophistication of their marketing efforts as a result.
ActiveCampaign also allows our team to build our 20+ years of resort marketing experience directly into the platform. For example, resorts will be able to easily activate advanced marketing automations in minutes simply by selecting a pre-built recipe and customizing their details, making increases in loyalty and guest satisfaction accessible to more resorts.
“ActiveCampaign is excited to partner with Inntopia to power data-driven, highly personalized marketing for their resort and destination clients, turning Inntopia’s unified guest data into scalable, automated guest journeys that drive stronger loyalty and revenue across lodging, activities, and experiences.”
Jonathan Petrino, VP Channel Sales & Partnerships, ActiveCampaign
For more details about this new partnership and some of the functionality described above, we’d recommend watching our launch webinar that includes a 7-minute demo of the platform.
If you’d like a full, 1-on-1 demo of the system, get in touch with our team or contact your Inntopia Account Manager.
