DestiMetrics reports help you understand how you stack up to your competitors. As part of the of Reservation Activity Outlook (RAO) report family, the Multi-Destination Comparative (MDC) report is used to benchmark a destination’s performance against the competition and better gauge that destination’s market share. The MDC uses destination-wide data that is collected and aggregated as part of the RAO report program; no additional data collection is required, but participation in the RAO report program is a prerequisite. All destinations that are located in the same geographical region or industry and submit data to DestiMetrics are grouped together in one MDC report so that you can compare your performance to like destinations. The resulting monthly report compares your destination’s occupancy and rate performance with other individual (but undisclosed) destinations using several different views.

Multiple Views: Every report depicts one year’s worth of data, including six months of historic actuals and six months of forward-looking data based on reservations on-the-books.
Visual Comparison: Every report includes your using a consistent color-coding system so you can visually measure yourself against others and the overall market trends.
Six Months of Data: Unique reporting methods display six months of historic and six months of on-the-books numbers, helping you to evaluate performance and plan for the future.
Monitor Changes: Quickly visualize the percentage change in occupancy and ADR from this year to last year to understand how many resorts are losing ground or gaining traction.

Inntopia DestiMetrics Multi-Destination Comparative Report

Benchmark destination performance against the competition. DestiMetrics reports help you understand how you stack up to your competitors. As part of the of Reservation Activity Outlook (RAO) report family, the Multi-Destination Comparative (MDC) report is used to benchmark a destination’s performance against the competition and better gauge that destination’s market share. The MDC uses destination-wide data that is collected and aggregated as part of the RAO report program; no additional data collection is required, but participation in the RAO report program is a prerequisite. All destinations that are located in the same geographical region or industry and submit data to DestiMetrics are grouped together in one MDC report so that you can compare your performance to like destinations. The resulting monthly report compares your destination’s occupancy and rate performance with other individual (but undisclosed) destinations using several different views.

	Multiple Views Every report depicts one year’s worth of data, including six months of historic actuals and six months of forward-looking data based on reservations on-the-books.
	Six Months of Data Unique reporting methods display six months of historic and six months of on-the-books numbers, helping you to evaluate performance and plan for the future.

	Visual Comparison Every report includes your using a consistent color-coding system so you can visually measure yourself against others and the overall market trends.
	Monitor Changes Quickly visualize the percentage change in occupancy and ADR from this year to last year to understand how many resorts are losing ground or gaining traction.

Tyler Maynard

SVP of Business Development Ski / Golf / Destination Research

Doug Kellogg

Director of Business Development Hospitality / Attractions

Benchmark destination performance against the competition.

Inntopia DestiMetrics Multi-Destination Comparative Report

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