The Reservation Activity Outlook (RAO) report forms the foundation of tracking destination-wide lodging performance. The RAO is the best indicator of guest booking trends currently available to destinations. It tracks detailed, destination-wide lodging activity as well as advanced reservations for both hotel and non-hotel properties prevalent in resort communities (such as condominiums and private homes). It helps destinations evaluate their past, present, and future performance. Destination Marketing Organizations use the RAO to measure the success of marketing efforts. Town governments depend on it to project sales tax revenue. Everyone from lodging properties to destination marketers rely on the RAO to judge their situation, examine their strategies, and better plan for their future.

Multi-Destination Comparative: Compares your destination’s performance to other resort destinations.
Executive Summary: A high-level summary report (using data from the RAO report) available for broader distribution.
Market Intel Pack: A comprehensive distribution package of both content and context.
Forward-Looking: Forward-looking data shows occupancy and ADR for the upcoming six months.
YOY Comparison: Quickly visualize the percentage change in occupancy and ADR from this year to last year.
Advanced Booking Insights: Understand how your advance bookings have changed over the prior month.

Inntopia DestiMetrics Reservation Activity Outlook Report

Forward-looking insight into destination lodging demand. The Reservation Activity Outlook (RAO) report forms the foundation of tracking destination-wide lodging performance. The RAO is the best indicator of guest booking trends currently available to destinations. It tracks detailed, destination-wide lodging activity as well as advanced reservations for both hotel and non-hotel properties prevalent in resort communities (such as condominiums and private homes). It helps destinations evaluate their past, present, and future performance. Destination Marketing Organizations use the RAO to measure the success of marketing efforts. Town governments depend on it to project sales tax revenue. Everyone from lodging properties to destination marketers rely on the RAO to judge their situation, examine their strategies, and better plan for their future.

	Multi-Destination Comparative Compares your destination’s performance to other resort destinations.
	Market Intel Pack A comprehensive distribution package of both content and context.
	YOY Comparison Quickly visualize the percentage change in occupancy and ADR from this year to last year.

	Executive Summary A high-level summary report (using data from the RAO report) available for broader distribution.
	Forward-Looking Forward-looking data shows occupancy and ADR for the upcoming six months.
	Advanced Booking Insights Understand how your advance bookings have changed over the prior month.

Tyler Maynard

SVP of Business Development Ski / Golf / Destination Research

Doug Kellogg

Director of Business Development Hospitality / Attractions

Forward-looking insight into destination lodging demand.

Inntopia DestiMetrics Reservation Activity Outlook Report

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