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Destination Travel Trends

Where strength might hurt us with international travel.

chart showing cost of US dollar in international markets

Foreign consumers are finding it increasingly expensive to contemplate travel to the USA. This is true for – almost literally – everyone that doesn’t live here. At the same time, a trip abroad is looking pretty good to Americans that have stayed home for a few years​

Why’s it happening?

In simplest terms, as the Federal Reserve raises interest rates to bring down inflation, the cost of a dollar becomes more expensive, not just to borrowers here, but to ‘buyers’ of those dollars abroad. Travel to the US from the EU, UK, Canada, and – well – everywhere – is dramatically pricier than just a few months ago.

Do we care?

Sure do. Restrictions eased just in time for the economy to become a roadblock to international inbound travel and make outbound attractive. Given these exchange rates, record high prices for rooms & services, and economic downforces like inflation in their home countries, it’s worth careful consideration before going after the international market in a big way. It’s probably also worth looking at ways to defend our domestic market from wanting to go bargain hunting abroad. Expect these conditions to persist well into 2023.​

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Tyler Maynard
SVP of Business Development Ski / Golf / Destination Research Schedule a Call with Tyler
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Doug Kellogg
Director of Business Development Hospitality / Attractions Schedule a Call with Doug