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It may sound counter-intuitive, but there are times when marketers must be willing to sacrifice their conversion rate for something even more important; revenue. Interestingly, when you’re willing to do give up conversions you often find that the tactics you employ improve the number of people who book and the amount they spend. This guide digs into the why and the how of growing your resort’s online revenue.
Read it on your device or print it to share with the office, it’s up to you.
