Tips
It’s hard to believe it, but winter is almost here. Which means we’re busy making sure our ski resort clients have what they need for a successful 2026/27 winter season.
To help everyone make sure you’ve got the bases covered, the Marketing Cloud team has put together a quick pre-season checklist. Take a peek, double check your own campaigns, and be sure to reach out to your account manager with any questions or needs.
Be sure that all of your automated emails are up-to-date and ready to go. These can be an easy one to miss. It’s not uncommon to find a recurring email with copy from the prior season. If you haven’t yet, double check each of your active automated emails and ask:
Some of the stuff in ActiveIntelligence is really pretty amazing and right now is a great time to see what else you might want to take advantage of before you get into the busy season. For example, ActiveCampaign can identify events on your website that don’t currently have marketing campaigns built around the and help you spin something up. Even once you’re into the season, keep exploring ActiveCampaign. You now have a powerful AI email assistant at your fingertips that can help you keep things moving even when your plate is full.
A snow report that doesn’t send correctly is sure to create a fire drill on opening day. We want you to be able to enjoy the celebration and not fret over why the campaign didn’t send. Testing your snow report (both your test and live versions) can save you a lot of headaches on opening day. Connect with your account manger to be sure everything is setup and ready to go.
Do you have a plan to engage passholders early and make sure they’re getting full value this winter? We don’t know what the winter will bring, but the more you can get your passholders to the mountain, the easier it is to ask them to renew in the spring. Automations and campaigns can help with that.
Don’t forget about your welcome letters! Are they on and do they speak “winter”? These are great opportunities to convert prospects and engage with recent customers who have just been added to your database for the first time.
Make sure you’re pulling out all the stops to capture a response and not just assuming that just by having a survey folks will engage. It can be harder to get feedback than it used to be so make sure you have a reminder in place, strongly consider an incentive, and brainstorm other ideas now so that you have all the data you’re hoping for when the season ends.
Wish you could keep scrolling for days? Sorry to disappoint.
There are certainly other things to check up on, but these six items are easy to overlook and can make a big difference. Take a few minutes to review them now and save yourself headaches once the season is underway.
