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Maybe your website has unique pages for each of your product offerings. Maybe you’d like to make promotional emails easier to navigate. Maybe your marketing team wants to highlight specific products. Whatever your goals, using direct URLs can help!
A direct URL can be used in a variety of places. You can use it for guests to click through from an email campaign. You can add a See Availability or Book Now button next to a specific promotion on your website. If you are working with a group, you can provide the event coordinator with a link to a negotiated rate. You can offer links to specific product types or properties.
Think about what you are offering the guest. Is it an amazing rate on a two-night, mid-week package in January? Or a special price on a limited number of lift tickets? Is it a lodging sale only available to a targeted segment of guests? Or perhaps a group rate for a specific event?
You can create a targeted URL to direct the guest to exactly what you want them to view. Here are three examples:
1. YieldView
Let’s say that you want to offer discounted lift tickets with yielded rates. By providing a link such as the below example, you can direct the guest to your YieldView calendar where they can easily select and purchase tickets.
https://www.inntopia.travel/ecomm/shop/calendar/6485547/en-US/?productcategoryid=117
2. Product Category
It may be relevant to steer the guest to a product category page. For example, if you know a guest has lift tickets booked, you could send a follow-up email offering lessons. Displaying all lesson products on the page will give the guest choices to fit their needs.
3. Promotions
You can also entice the guest with a link to a promotion. In this example, we’ve also enabled Force Choice, which gives the guest easy-to-compare lodging options in a pop-up window.
How Do You Create a Direct URL?
We’ve created a great step-by-step guide to help you. When you’re ready to get started, contact Partner Services or check out this document in Wikitopia.
You’re not limited to these options. These are just a few examples of how you can incorporate direct URLs into your marketing campaigns to lead guests exactly where you want them to go. If they can easily book what you are offering, you can directly increase your revenue.
Read more troubleshooting and Innovative U posts:
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Five Tips to Maximize Your eCommerce Potential
Lodging Suppliers: What Else Can You Offer Me?
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