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Behind the Scenes for Slopefillers’ Upcoming Rebrand

Gregg Blanchard, Director of Marketing at Inntopia

What started as a side project in 2010, SlopeFillers has become a trusted name in resort marketing ideas used by thousands of marketers each week. Now, in 2017, the site will be making it’s largest pivot ever in both strategy and style. Join Gregg Blanchard for a behind-the-scenes tour of marketing mistakes, lessons, and successes from the SlopeFillers story as well as an overview of the strategies and principles he’s applying during the next chapter and a first look at the new site.

About Gregg Blanchard:

Gregg joined Inntopia as part of the Ryan Solutions acquisition in 2016. He’s the creator and editor of SlopeFillers, a resort marketing blog and toolset used by thousands of resorts marketers each week. Gregg is known for his level-headed, unique perspective on marketing topics and industry trends and is a regular contributor to industry publications. Gregg lives in Eden, Utah with his wife and two children and is a proud passholder of Nordic Valley, the state’s smallest ski area.

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Tyler Maynard
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Doug Kellogg
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