Canadian Resort Expects Big Things From Travel-Focused CRM and Email Marketing Automation
STOWE, Vt., August 30, 2017 — Revelstoke Mountain Resort’s new Director of Marketing has decided to bring the revenue-generating capabilities of Inntopia Marketing Cloud to the Canadian ski resort.
British Columbia’s Revelstoke Mountain Resort opened in 2007 and boasts the longest vertical drop of any ski area in North America. Ten years later, management has its sights set on significantly growing the resort’s market share.
“We want to get to the point where data is really driving our marketing,” said Revelstoke Director of Marketing Kevin Manuel. “I’ve seen first-hand how effective that can be.”
Manuel, who previously oversaw email marketing at Whistler-Blackcomb, said he chose Inntopia because it will allow his team to get up and running quickly.
Inntopia Marketing Cloud, known as the CRM for resorts, will connect directly to Revelstoke’s RTP servers, enabling the resort’s marketers to see and analyze the ticketing and season pass revenue generated by each campaign and each guest.
The resort will use the system to design automated campaigns that target the guests most likely to purchase at any given time. Using personalized messaging based on a centralized, de-duplicated, and sanitized guest database unleashes the power of data previously locked within RTP, the ticketing and point-of-sale system in use at Revelstoke.
Inntopia’s team of marketing experts has already begun working on ideas for Revelstoke’s marketing program, and looks forward to collaborating with Manuel and his staff.
“Starting a new ski resort is a big deal, and it’s been great to watch Revelstoke grow these past ten years,” said Inntopia CEO Trevor Crist. “We’re very excited to get involved and help them get to the next level in terms of success.”
Inntopia allows resorts to connect their lodging, skiing, golf, and other software systems into one-stop shopping carts, automated email marketing, and powerful business intelligence. Built to solve the complex challenges of the destination resort, Inntopia’s software and expert consulting are now used in every corner of the travel industry.
Inntopia Marketing Cloud is a CRM and marketing campaign management platform built from the ground up to help resorts and other travel sellers turn customer data into more revenue, better guest experiences, and higher ROI. The centralized customer dashboard aggregates, organizes, and cleanses guest data from lodging, ticketing, reservation, and retail software systems; social media profiles; and past campaigns. The result is an unprecedented ability to segment guests and develop personalized, automated marketing that keeps track of exactly how much revenue it drives.
In 2016, Revelstoke Mountain Resort (RMR) was voted Best Canadian Ski Resort by the World Ski Awards in Austria. Since 2007, RMR has offered the most vertical in North America at 1,713 metres (5,620 ft.) of lift-accessed terrain, 3,121 acres of fall line skiing, two high alpine bowls, and 65 named runs, including legendary glades and phenomenal groomers. Across the group of companies, that include RMR and Selkirk Tangiers Heli Skiing (STHS), skiers and snowboarders have access to a total of 515,000 acres of terrain. In the summer, RMR is home to The Pipe Mountain Coaster, North America’s very first Brandauer mountain coaster, along with a variety of hiking trails set amidst the spectacular Selkirk Mountains. For the latest news, visit http://www.revelstokemountainresort.com/.
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Revelstoke Media Centre