Integration Benefits of Springer-Millers Resort PMS and Inntopia

This case study is the result of a collaboration between Springer-Miller Systems and Inntopia and their mutual partner resorts, and was written and first published on May 26th, 2017 by Amanda Wisell, Marketing Manager at Springer-Miller Systems.

Expand Your Packaging and Upsell Potential

One of the biggest current trends in tourism is experiential travel. Guests want to immerse themselves in active, adventurous travel. For destination resorts and hotels, there exists a huge opportunity to connect the multitude of experiences they offer with this new intrepid consumer seeking an authentic trip. Technology can help properties offer the types of customizable itineraries that today’s traveler seeks.

Inntopia offers a powerful and easy-to-use reservations platform, seamlessly integrated with SMS. Their central reservation system and eCommerce solutions are a great fit for any lodging property, destination resort or hotel group and helps to improve the entire guest experience. Not only does Inntopia allow you to offer accommodations online, but integration allows you to bundle point-of-sale, golf, spa, activities and transportation all in one reservation for packaging and upsell opportunities.

The integration between Inntopia and SMS|Host increases operational efficiencies and saves money by reducing manual data and reservation entry. Also very importantly, the integration grows revenue with Inntopia’s intuitive eCommerce platform for online booking and the packaging, bundling, and upsell functionality increases dollar spend per reservation. The ability to sell lodging plus recreational components in one reservation session is a real boost to the resort business model. This integration is key to simplifying the process and ensuring accurate information across all of the key systems.

Here are a few examples of how the integration between Inntopia and the SMS|Host PMS is helping properties serve the experiential traveler:

Purgatory Resort

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Located in the rugged San Juan Mountains in southwestern Colorado, and 25 miles north of historic downtown Durango, Purgatory is a family-friendly resort and ski and summer destination.

“This integration between Inntopia and SMS|Host has improved our online sales. It has also allowed us to sell more 3rd party items like activities and partner hotels. The benefits include being able to offer better packaging, discount offers, the 3rd party integration, and an ancillary spend increase.” Tyler Silvernail, Director of Reservations for Purgatory Resort

Here’s what Purgatory has done with their SMS|Host and Inntopia integration:

  • 4 lodging properties using SMS|Host and interfaced with Inntopia
  • Interfaced with Siriusware for selling winter and summer products, activities, and services
  • Also selling third-party lodging partners
  • Call center using Inntopia Agentopia for all phone-in reservations
  • Online booking for all of this through Inntopia’s eCommerce platform

Killington Resort

Killington Resort is a four season destination sitting on 3,000 acres in the heart of Central Vermont’s Green Mountains.

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“This interface allows us to book all our activities and all our lodging in one system, to be booked both in the call center and on-line. It has saved many man hours that would be needed to set up 6,000 reservations manually in SMS|Host.” Ed Hemmer, Reservation Operations Manager for Killington Resort.

Here’s what Killington has done with their SMS|Host and Inntopia integration:

    • 8 properties using SMS|Host interfaced to Inntopia
    • Also interfaced with RTP for selling winter and summer products, activities, and services
    • Also selling third-party lodging partners
    • Call center using Inntopia Agentopia for all phone-in reservations
    • Online booking for all of this through Inntopia’s eCommerce platform

Snowshoe Resort

Snowshoe Mountain is the perfect winter destination for adventure filled vacations in West Virginia.

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It has increased our online business tremendously. Having most of our products in one location has worked out well, the major benefit is it has made life much easier for our Call Center agents.” Steve Wilson, Business Systems Analyst for Snowshoe Resort.

Here’s what Snowshoe has done with their SMS|Host and Inntopia integration:

  • SMS|Host interfaced to Inntopia for all of their lodging
  • Interfaced with RTP for selling winter and summer products, activities, and services
  • Also selling third-party lodging
  • Call center utilizing Inntopia Agentopia for all phone-in reservations
  • Online booking for all of this through Inntopia’s eCommerce platform

Okemo Mountain Resort

Okemo Mountain Resort is the big Vermont ski mountain that gets the little things right by focusing on service, families and great terrain.

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“The interface works well and the initial booking of a reservation by the call center staff is great.  Selling rooms and packages is very simple and the selling process is easier than it was prior to the interface. Our on-line reservation percentage has definitely increased since the interface was installed. ” Matt Webb, Assistant Lodging Director for Okemo Mountain Resort.

Here’s what Okemo has done with their SMS|Host and Inntopia integration:

  • 11 properties using SMS|Host interfaced to Inntopia
  • Interfaced with Siriusware for selling winter and summer products, activities, and services
  • Also selling third-party lodging
  • Vacation reservations call center utilizes the Inntopia CRS for all phone-in lodging reservations
  • Online booking for all of this through Inntopia’s eCommerce platform

Interfacing your SMS|Host PMS with Inntopia allows you to leverage all of your property attractions so that you can book more guests, bigger itineraries, and better revenue return. Contact Inntopia for more information.

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