About Us


Inntopia is one of the most flexible and robust advanced reservation systems in existence. Inntopia's innovative solutions provide reservation technology and services to destination marketing organizations, ski resorts, vacation resorts and tour operators as well as lodging, activity, event, and transportation suppliers. In essence, if you re-sell travel products, want to sell your own travel products, or both, Inntopia has a solution.

In 2014, Northstar Travel Media became the majority shareholder in Inntopia. Other partners in the company include Inntopia’s founder and CEO, Trevor Crist, Aspen Skiing Company, and Intrawest Resorts Holdings Inc.  Inntopia is headquartered in the destination resort town of Stowe, Vermont and also has offices in Burlington, Vermont and Crested Butte, Colorado.

Inntopia is a member of CRADR (Central Reservations Association of Destination Resorts), DMAI (Destination Marketing Association International), National Golf Foundation, Ski Tops (Ski Tour Operators Association), Vermont Technology Alliance, New England Visitor Center Association and the Stowe Area Association, among others.

About Northstar Travel Media:

Northstar Travel Media is the leading provider of news, information and data for the travel, meetings and hospitality industries and parent of brands including Travel Weekly, PhoCusWright, Meetings & Conventions, TravelAge West, Family Getaways, Explorer, and Web in Travel. In addition to its directories and periodicals, Northstar publishes subscription information resources and produces more than 40 events including The PhoCusWright Conference and Mountain Travel Symposium.

Based in Secaucus, NJ, the company also has offices in New York City; Glen Ellyn, IL; Los Angeles, CA; Winston-Salem, NC; Beijing and Shanghai, China; and Singapore. Northstar Travel Media, LLC is a portfolio company of Wicks Group of Companies LLC.  www.northstartravelmedia.com

Our Values

Our Values


Each of us comes to work every day looking for creative ways to improve our products, processes, and interactions. We find joy in the creative process, and are never satisfied with the status quo.

We are life-long students always seeking to expand our knowledge of our industry, our customers, our products, and the tools underlying them. We have a thirst and natural curiosity to learn more.


We are proud of our partnerships and constantly look for ways to strengthen and expand our existing partnerships, as well as seeking new ones.

In a nut-shell, we exist for our partners. We will do anything humanly possible to delight our partners. The power of partnerships drives our mutual success.


We are tenacious in our pursuit of efficiency, always looking to streamline our products and processes.


Trevor Crist, CEO

Trevor Crist is the co-founder of Inntopia and its predecessor company, Inntopia.com, Inc.  Trevor has led Inntopia's product, technology development, and sales and marketing efforts. Prior to Inntopia.com, Inc., Trevor worked for Digital Frontier, a Stowe-based web development firm.  While at Digital Frontier, Trevor led the development of a content management system for CVBs, DMOs, etc., as well as the online reservation system, which spun off as Inntopia.com, Inc.

In addition to his role as CEO of Inntopia, Trevor serves on the board of the Central Reservation Association of Destination Resorts (CRADR), is a gubernatorial appointee to the Vermont Telecommunications Authority, and is a member of the board of directors of The Chill Foundation, which provides opportunities and life skills for at-risk youth through board sports.


Craig Deluca, COO

Craig joined Inntopia in 2014 and has spent the last several years as a director and advisor for a wide range of companies in manufacturing and technology. Craig was the Co-Founder of The Arno Group, LLC, a business consulting and M&A advisory firm focused on growth strategies, mergers and acquisitions, complex problem solving, and organization development. He was the Co-Founder and CEO of Schoolsuccess.net, an online-learning company, which was acquired by Pearson, PLC. Prior to founding Schoolsuccess.net, Craig was President and CEO of Executive Perspectives (EP), a software company specializing in computer-based simulation models, serving Fortune 500 clients including Intrawest, Microsoft, IBM, Ford, Xerox, GAP, Chase, and Verizon. Before EP, Craig was a strategy consultant with Gemini Consulting, a premier strategy-consulting firm serving the largest global enterprises worldwide.

Craig was also the Founder and Chair of The Global Challenge, Inc., a nonprofit organization that gives students the tools and the confidence to solve global problems collaboratively.


Jim Lilly, VP Sales and Client Services


John Spencer, Director of Development


Gibson LaFountaine, Senior Project Manager


Marc Bujold, VP Sales


Tyler Mumley, VP Sales


Megan Sheekey, VP Marketing and Communications