Trends

Data and trends within the destination travel industry.

Q: Did resorts give more discounts in 2011/2012 to combat low snowfall?

May 15, 2012

Q: Which site influences skiers’ decisions the most: Facebook or Twitter?

May 8, 2012

Q: Did affluent destination guests change their habits during a low snow year?

May 1, 2012

Q: Social + RFM: Are your most valuable guests active on social media?

April 24, 2012

Q: What effect do specific words have on ski resort email open rates?

April 17, 2012

Q: What influences opt-outs and how do those trends compare?

April 10, 2012

Q: How does ski resort email performance fluctuate throughout the year?

April 3, 2012

If someone uses their season pass X times, what’s the likelihood they’ll renew their pass?

March 27, 2012

Q: Does day of the week impact ski resort email open & click rates?

March 20, 2012

Q: Does day of the month impact ski resort email open & click rates?

March 13, 2012

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