skip to main content

Case Study
How Sugarloaf Uses Inntopia Marketing Cloud to Make $1.05 Every Time an Automated Email is Sent
Marketing Cloud Ski
 

Recognizing the booking patterns common among resort guests, Sugarloaf combined automation, smart timing, and clever email copy to get lapsed guests to return to their resort.

Sugarloaf setup a recurring message that was sent each day to people whose last booking date was exactly one year in the past but didn’t have a current reservation. The email copy began:

“One year ago today, you made a reservation to visit Sugarloaf. Today is, well, um… your Reservation Booking Anniversary! Sure, there’s no ring or candle-lit dinner, but one year ago you had a reservation at Sugarloaf…Well, it’s not too late. We want to invite you back for another great trip....

Unlock our full case study library!

Just enter your email address below to access our full case-study library.

Marketing Playbook 4-Pack

Download a 4-pack of our most popular playbooks.

Inntopia INSIGHT returns May 13-16, 2019!

Join us at our 15th annual conference in Mont Tremblant, Quebec for three days of sharing, best practices, and hands-on learning about the best travel technologies around.

Learn More