Recognizing the booking patterns common among resort guests, Sugarloaf combined automation, smart timing, and clever email copy to get lapsed guests to return to their resort.
Sugarloaf setup a recurring message that was sent each day to people whose last booking date was exactly one year in the past but didn’t have a current reservation. The email copy began:
“One year ago today, you made a reservation to visit Sugarloaf. Today is, well, um… your Reservation Booking Anniversary! Sure, there’s no ring or candle-lit dinner, but one year ago you had a reservation at Sugarloaf…Well, it’s not too late. We want to invite you back for another great trip....
Unlock our full case study library!
Just enter your email address below to access our full case-study library.
Double Your Average Cart Size
Learn how to double the average booking size at your resort or hotel in five simple steps.
Save on the 2020 INSIGHT Conference
(Two Days Only)
For two days only, you can register for the 2020 Insight Conference at Hotel Talisa at Vail, CO for only $575 $499/person.
Just click here –
Register Now →