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Case Study
How Sugarloaf Uses Inntopia Marketing Cloud to Make $1.05 Every Time an Automated Email is Sent
Marketing Cloud Ski
 

Recognizing the booking patterns common among resort guests, Sugarloaf combined automation, smart timing, and clever email copy to get lapsed guests to return to their resort.

Sugarloaf setup a recurring message that was sent each day to people whose last booking date was exactly one year in the past but didn’t have a current reservation. The email copy began:

“One year ago today, you made a reservation to visit Sugarloaf. Today is, well, um… your Reservation Booking Anniversary! Sure, there’s no ring or candle-lit dinner, but one year ago you had a reservation at Sugarloaf…Well, it’s not too late. We want to invite you back for another great trip....

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