Sugarloaf, Maine was one of the first resorts to use our new social CRM platform. Realizing they knew who was both active on social media but also, and perhaps more importantly, who wasn’t following them on Twitter, Sugarloaf created a simple campaign to convert more of these non-follower guests to social media fans.
Sugarloaf used an email campaign with a straightforward strategy:
- Pinpoint recipients by only emailing those guests in the database who don’t follow Sugarloaf on Twitter
- Drive awareness and use of their new self-hosted social media hub called the “BlueRoom”
- Drive awareness and follower counts across each of the resort’s social m...
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